- Analysts have offered numerous ideas as to why the Nintendo Switch 2 is priced in the United States.
- One says the recent rise in prices may be a “strategic balance process”
- Switch 2 in Japan is low cost, and the main reason may be Nintendo’s Japanese market importance
The discriminatory price of Nintendo Switch 2 has finally been revealed, but analysts say Nintendo has a strategic reason for the console price in the United States.
After the Nintendo Switch 2 was broadcast directly, it did not happen that we found out that the new console cost $ 449.99 / £ 395.99 or 9 499.99 / 9 429.99 Mario Cart World Bundle expensive pricing was not a complete trauma, and according to several analysts who spoke IgnThere are a number of co -operation factors.
Professor Joist Van Doron of the NYU Stream School of Business and Book One One -up: The author behind the global business of creativity, competition, and video games, called the Prick Strategic Balance Act, and is one of the reasons for the recent increase in tariffs and manufacturing costs.
Regarding the new rates, which US President Donald Trump announced after the Nintendo Switch 2 revealed, Daronin says Nintendo “appears to be built in buffer against these potential trade barriers.”
Pierre Harding Rules, an industry analyst for the Ampir Analysis, also did not surprise at a cost of 50 450 and compared it to the Switch OLED’s $ 350 asking price, but it was speculated that Nintendo did not directly show the price due to the ongoing changes in the US market.
Harding Rules said, “I think they had a lot of pricing for the US market until the last minute due to uncertainty on import tariffs.”
Another analyst, CEO of Kantan Games, Dr. Sarkin Toto, also suggested that Sony and her recent PS5 Pro launch could be contributed to Switch 2 prices, “Nintendo has potentially potentially taxes, current inflation climate in the world and US $ 700 for US $ 5.”
In Japan, Nintendo is releasing a Japanese -closed switch 2, which costs 333.22 (49,980 yen), which is especially at $ 110 cheaper than the US console, as well as a multi -language system at $ 466.56 (69,980 yen).
According to Omedia analyst James McWrtor, the main reason may be the importance of Nintendo’s Japanese market, which is “installed a quarter (24 %) of the Nintendo Switch in 2024”, and that if pricing is associated with the United States, it will “weaken” the company’s position in the country.
“If the Switch 2 prices in the Japanese yen were linked to a US dollar price, it would dramatically weaken Nintendo’s position in Japan, which is double the list price compared to the classic LCD Nintendo Switch model.”
However, McWater has also noted that if Nintendo continues to rely on the US dollar’s terms significantly cheaper prices, “they will face a problem with brown imports to other regions”, and suggests that the multi -language console can save a more expensive market for more expensive areas.
“There are no other major console markets, which do not have a significant number of Japanese -language skills,” he said.
The Nintendo Switch will be launched on June 2, 2025, with advance predictions that open on April 8.
Tikadar gaming attended a special hand -on preview and spent four hours in the Nintendo Switch test test.
