Sinners is a good example of a bad box office conversation

The Wake and Box Office is a fundamental part of the reporting entertainment media. In just recent years, it has worked as everything from the general health checkup of film theaters to every new Marvel film’s Limitus test. But recently, the box office reporting has become a bit weird: all income reports according to Budget and profit. For example, this clear box was specific to a specific language for the office flop. But last weekend, especially in connection with Ryan Koggler’s wonderful new vampire horror film, SinnerIt became clear that we really do not know how to talk about the box office.

Let’s get some things first: The latest box office report was very good for movie lovers and movie studios – especially Warner Bruce, which had the first two films a week. Sinner With a total of 63.5 million worldwide. 5, the domestic million was drawn to more than 48 million to get the top position, an unclear hit movie. This is the biggest opening of the original film ever in this decade, and it is one of the biggest holes in the recent memory of the R Rate Raded horror film. Meanwhile, both A Mine Craft movie And King of kings It has been proved that they have the power of real stay, which has earned.41.3 million and $ 17.3 million respectively. Even SentimentFor, for, for,. FightAnd Drop He performed very well in his second week.

At first glance, just looking at all these numbers, it is easy to see why entertainment reporters often handle their news on the film’s budget and the weekend reports of the box office. They can take every movie total as a whole and check the cross against the film’s budget, and it seems that they have immediately proved whether a movie is successful or not. Except there is a whole group of problems in this perspective.

The biggest and most ridiculous thing is that for film fans, this is not a particularly healthy way to engage with their medium. There is no number of movie -fandoms, and it should never be. The quality of a movie does not depend on how much money it earns. After the release, some of the best films so far were notorious flops. It can still be interesting and aware when a film performs well, or even when it happens badly. It is just that its profit is not measuring any quality.

About which, profit itself is a ridiculous concept in Hollywood. Can keep creative accounting by film studios A movie has been unnoticed on paper for years If this means not to reduce the profit with anyone whose contracts are in favor of one percent of a movie’s income. And while the production of films is often well notified in the budget, they do not have marketing budgets – and they can often exceed or exceed blockbuster production costs. In other words, in any reporting, which is just balanced against a film’s budget, it should be taken with salt grain, just allow it to report that it is just talking about the opening week of a movie.

From the early days of the superhero boom, the opening weekend has been seen as the film’s Mac or Breakm moment. If a film opens well regarding its gender category and MPAA rating, it is widely treated like success, regardless of how it performs the rest of its time in theaters. If a film does not open up, it is certainly considered a sign that it is about to flop.

But the opening weekend is not the bell that happened before. It is still important as a symbol of how cultural pop is in a film, or it is surprising in the same direction or in another direction – especially when reporting on the sale of tickets in the era is highlighted as a hit or flop before opening. But as the cinema owners Fight to retrieve the special theater windowPopular films will continue to make more money in the past weeks after his release. In fact, movies like Rather And East Expectations were opened below, but after that, each week was done better than estimates, which are making widespread successes.

Likewise, like a shine fennee of color Indicated on x At the end of the week, the movies are also making more money on the premium VOD platform. Although Studios have been quiet on the topic of large -scale VOD profits, Universal Pictures did loudly Declare victory around EastAnnouncing that the film made $ 26 million in its first day of PVOD Release and $ 70 million in the first week. Most of the movies are not going to East Number, but the film’s impressive tomorrow gives us a clear picture that the premium streaming fare theater is much higher than the minimum profit over tomorrow. And none of this includes potential studio profit drivers, such as subscriptions for a movie streaming release, or licensing deals to bring film to cable TV or other streaming platforms.

Box office reporting is a complex business. If you say very little, you are at risk of being lost in the sea of ​​meaningless numbers. But too much, and you take the risk of overcoming the audience with details that doesn’t matter. Nevertheless, there is an excellent line between the context and concern trolling. The opening week as well as reporting the production budget does not always cross this line, but Speculation that one of the most impressive start of the box office Since the beginning of epidemic diseases – for a film that has a minor budget according to the standard of blockbuster, no less – is there anything other than good news? This is definitely a step away.

In fact, very few people outside the film studios will ever know themselves whether a movie can be considered objectively profitable, or from what margin. And the studios are not making this information public. Box office reports must be taken to the weekend what they are: there is a measure of how many people went to the theater in a weekend and what films they have seen. Box office reports can be a good symbol for a film or bad movie, but in any way, they represent it Starting The story of the film’s release, not the end. That way we should treat them. And right now, in symbols said that people really like SinnerAnd that they are going to the film theater to see it.