Nintendo hasn’t managed expectations well for Switch 2’s Mario Kart World, says ex-marketing lead: “We would be lectured endlessly about how we can’t even use the word surprise”

by lucky April 26, 2025

by lucky April 26, 2025 0 comments

Nintendo’s former marketing believes the company has done poorly to manage expectations around the Mario Cart World and usually switch 2.

Talking in a new Podcast About these steps to the publisher, Kitt Alice and Crista Yang explained how Nintendo was not maximum hypeting products to Nintendo and was about to disappoint the fans. When the pair worked in the company during the OG switch period, Nintendo apparently went to the extent that some employees were prevented from using the word “surprise” to avoid maximum advertising.

“They have little less than Nintendo that I was really surprised, where they did not manage our expectations, which they were very strict,” says Yang.

“‘Do you dare to raise one’s expectations so that when Thing They are disappointed, ‘and this is exactly what happened in the Mario Cart Directorate last week. Yang added that everyone was fully expanded to their expectations (Vice President of the Product Bill Training) and (Nintendo of America President Doug Baiser) said that the real thing was just a little disappointed.

Of course, the couple is referring to the reaction around the new console prices. Nintendo Switch 2 does not have an abnormal price tag, which is sitting at 9 449.99, but fans have certainly raised the issue with nearly everything from the $ 80 entry fee to the next general upgrade, from nearly everything from almost everything to everything. The hack, even the only new button of the console (Game Chat One), has been played behind the NSO membership after March 31, 2026.

After that, Doug Bausar tried to easily put the fans to assure that, yes, the Mario Cart World is definitely worth the price to ask because it “still has some secrets”, “there are still some other secrets”, which gave some people the impression that Nintendo is directly interesting.

Of course, the Mario Cart World is probably still hiding something bigger to release. (Remember how Nintendo looked at the symptoms of Zeildeda: Tears of the Kingdom’s underworld pre -launch?) But it would probably have been better that the “secret” would not be snatched at all.

For now, check some less controversial Upcoming switch 2 games.

Nintendo hasn’t managed expectations well for Switch 2’s Mario Kart World, says ex-marketing lead: “We would be lectured endlessly about how we can’t even use the word surprise”

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