Former Sony exec Shuhei Yoshida says the PlayStation marketing team had to completely redesign Crash Bandicoot in PS1 commercials because he was too ugly for the Japanese market

by pokogame
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Former Sony exec Shuhei Yoshida says the PlayStation marketing team had to completely redesign Crash Bandicoot in PS1 commercials because he was too ugly for the Japanese market

So sorry to be personal but, do you think the crash bandicot is beautiful? The Japanese PlayStation Marketing team certainly did not do, so they instructed the publisher to re -design ugly creatures for local advertising around the 1996 release of the game.

“The eyes were green,” A new interview Gaming personality with Kyle Boseman. “You know, (to him) really, ah, fat, Umm – what was the name of this section? Eyebrows. And it was a bit scary.”

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