The Dutch Advertising Self -Regulator Stitching Relaam Code has maintained a complaint partially against my.gemes around the advertisement in sports purchases.
The complaint is related to the mobile game rush Royel: Tower Defense TD, and the Dutch Advertising Code (the Netherlands Reclaim Code- or NRC) and some parts of the adoration of children and adolescents have been charged with numerous violations against Article 7 (Kander Ann Jegid Reckliem Code- or J. Jegale Code).
The points raised in the complaint include the following:
- The existence of loot boxes in the game should appear on the store page (Apple App Store Page did not do this when filing a complaint).
- The possibility of a lootbox must be disclosed.
- In addition to the cost of virtual currency, the euro should have the cost of purchase in all games.
- There should not be vague words in the game, which suggests that they can be free when they pay.
- The existence of a game ad in sports has to be revealed.
- Sports should reveal the identity of all advertisers whose ads can be shown inside the game.
- Children should not be encouraged to ‘advertise’ the game themselves-for example, the referral type ‘invite a friend’ features.
My.Games appealed to the decision twice in October and January, but the commission finally retained the above points. Further argument about language was excluded to encourage children to shopping in the game.
Subsequently, the SRC chairman made numerous recommendations that when my advertising loot box is talked about, I in the future. Games remain on the NRC. In addition, he suggested that when talking about advertising and features in the game, he should meet the needs of KJC that can encourage children to ‘advertise’ the game themselves.
Full statement It contains a detailed error that my. How the Games responded to each point to be lifted.
The complaint was repeatedly filed by a child Games Industry.Bs Partners and video game legal expert Leon Wei Xiao, who offers additional context.
“The Dutch Consumer Regulator, the Authority of the Consumer and Markets (ACM), published its guidelines for online consumer protection in 2020,” Zhao said.
“They tried to advise video game companies what they should do and what they should do to comply with the law of the pre -existing consumers, such as the national implementation of the EU’s unfair trade methods (which was also implemented in the Brexites before the UK and in the UK.
“In 2024, I tried to guess whether the Netherlands’ most famous iPhone Games followed the instructions. Most games Many rules did not follow. “
Xiao added: “One of the companies that failed to comply with it was mine. Games, which operates Royal. Consumer law is officially in many European countries by the official consumer regulator (in the Netherlands, in ACM) and an advertising context (SRC).
“Government regulators are not obliged to comply with any complaint, but advertising regulators are more likely to take action based on complaints. So I complained about my Games before the SRC.”
Games Industry.Bs The chairman reached my.games to comment on the decision, and the following response was received by the press service. “We are aware of the end of the SRC chairman about the matter, which we received a week ago.”
“Since receiving the complaint, we have been in active dialogue with the SRC to explain the correct approach to the changes requested.
“Most concerns raised in the game have already been resolved, and we are working on implementing the rest of the adjustment,” the statement said.
Self -regulation vs. Code
Xiao offered his point of view what the result meant, and how to work against regulators themselves than regulators.
“In general, it is best to see an advertising industry keeping itself the law of consumers who manages itself,” he explained. “However, they are only in the hands of the industries themselves that I can force complained that I should be investigated and ruled. On the contrary, I cannot force government consumer regulators to comply.
“Many countries should recognize ‘real’ regulators (for example, the Netherlands Authority and the UK competitions and markets authority for markets), and should be able to prevent widespread implementation with consumer law in the video game industry, to prevent widespread implementation.
“We must go away from non -implementation (referring to the lack of resources or knowledge).”
Xiao says the principle of governance on the prices of all the purchases of sports shown in the euro was broken in 49 of the famous iPhone games in 49, which he estimated last year.
“The rule that should be shown in the euro was broken by 49 of the 50 games.
