Electronic Arts CEO Andrew Wilson has commented on how prices and other factors have an impact on the video game industry due to growing concerns about the global economy.
As a part of EA’s latest investor briefingWilson said he was witnessing the EA in his 25 years personally “turning into a turning and macro -environment”. At this time, it has come to know that EA and its basic franchises “are incredibly flexible in macro challenge times.”
The reason for this is that “entertainment is a basic human need,” Wilson said.
“At this time, our entertainment is the first form of entertainment for most parts of the global population, and it grows every year as our industry is growing, and we represent incredible value,” he said.
Wilson said about video games despite the growing costs, represented “incredible price” in comparison to other things that people can spend.
“While we are always wise and practical and thoughtful, we are sure that if we continue to enjoy leisure experiences, we are investing behind our biggest franchisees, not just about entertainment, but also about entertainment,” he said. “This is the place where people spend their best time with their best friends where they connect with them every day to enjoy the best moments of the day, even in a world where we can’t be safe from meaningful economic time time, we believe we will be flexible and we are sure we can develop till this time.”
Wilson also pushed back against the idea that after Nintendo and Xbox, EA game prices could increase by $ 80. He said that today’s business is very different than that of a decade ago when the basic revenues came from selling discs on the shelf. It is still part of the EA business, but it is significantly small. Today, the EA has a series of other revenues, including micro -transaction -based free -to -play games and sports More more expensive delex editions that help meet the growing production costs.
“Our goal is to always provide incredible quality and efficiency costs for our player base,” he said. And what we have discovered over time is whether we can marry quality and our business is growing strong, flexible and growing together. “
To ensure, EA is earning more money these days than full sales of sports from microtronics and direct service elements. For the past three monthsEA, directly sales 7 437 million forms and made $ 1.458 billion. For the entire financial year, the EA earned $ 2 billion from full game sales and $ 5.461 billion from direct service.
Not everyone agrees that the EA is correcting equality “Quality to Value”, though, as a sports of EA-and especially his sports titles-many of them are criticized for micro transactions everywhere. The EA recently released the first compensation season, and people quickly expressed their concerns about it.
The EA has several major sports in development, including the battlefield 6. With the GTA 6, 2026 has been delayed, some believe that the EA may release the game at this fall, but nothing has been confirmed yet. The game will be properly disclosed at some time this summer.
