Nintendo announced Mario Cart World as a $ 80 launch game for Switch 2, and Microsoft also confirmed that its first party’s titles would be sold at the same price, it seems that gaming is going to be much more expensive. Similarly, the base video game prices, which started in 2020, increased from $ 60 to $ 70, other publishers will likely start to take maximum compensation for their products, but the EA is currently not planning to join the trend.
During the question and answer session of the Q4 and FY 2025, the income conference, EA was asked if he would adopt a similar approach to other companies and adjust his “pricing” for the key IP in the future. “Today, our business is much different than just 10 years ago,” said Andrew Wilson, EA CEO.
“In a world where we were about to sell shiny discs in plastic boxes in retail shelves 10 years ago, this is still a part of our business. This is a significant part of our business, and now we have the price representing everything that representing everything in prices representing everything we represent everything in prices. As well as what is discovered, can we marry quality and value together, our business is growing strong, flexible and growing. “
EACFO Stuart Kenfeld added, “From the point of view of the game, we have not reflected any change in our current strategy at this time.” It is worth noting that EA makes a Lot Money from micro -transactions. The EA recorded $ 5.34 billion in the sector in its 2025 financial year, and compared, the video game sales sold $ 2 billion.
These comments came behind the EA publication of its fourth quarter results for the three months ending March 31, 2025. Wilson said the company has primarily thanked sports such as Q4, Sims, and Spiral fiction, such as EA Sports FC. During the quarter, live service revenue also increased by 1 % to $ 1.42 billion, Sims experienced excellent growth in the history of the franchise, and the EA’s expected doubled from Hazelite studios is almost double.
At the same time, it has not been smooth in the EA, as hundreds of workers were discharged and two “initial phase” incubation projects were canceled in the Resin interactive.
