In the industry full of news, closures and shortages, an example of a company is able to withstand time tests. GameLoff is such a company, and it is still in the mood for celebration as it reminds of its 25th anniversary.
As a small mobile gaming organization, what started has become a firm in which more than 2,900 people work in 10 studios. With its popular IP and licensed sports mixture in its portfolio, the gameLoffoot lives for the future of the future.
The game spot with GameLoffa CEO Alexander D. Rochefort sat down to consider the last 25 years of the history of the gameloft. He talks about the important reasons that have been able to maintain the gameLot, four essential turns in the company’s history, and the challenges of overcoming the notorious stains considered by mobile gaming scenes.
“Chasti” is the key
Even if there is a word, De Rochefort will use the gaming industry to describe the gaming lift’s perseverance-and he will know, because he has been with the company for its entire existence-this is “curse”. In his view, the company has always shown the ability to adopt when needed, especially on the elimination of mobile gaming boom.
“It seems, every six months, we have to face critical changes within the game, or within the industry,” says De Rochefort says. “There is still a reason I still enjoy here in the company, because every six months is new.” Describing the timeline of the GameLoffoot History, De Rochafort identified four important moments, according to him, plays an important role in the direction of the Game Lot.
The CEO of the Game Lift is the first date January 2003, when the Java programming language was added to Nokia and the Siemens Mobile Phone. As Druchfort has explained, it was a spark needed to turn the mobile gaming industry into today’s thing.
“It was a very harsh year from 2000 to 2002 to 2002, for both games, and for the few rivals we had, because nothing was happening in our place,” D Rochafort explained. “We were fine in our vision, but we were very quick to thank the cow that Java technology was introduced.
The second basic date in the history of the gameloft is also a universal change: July 2008, which introduces the Apple App Store for the iPhone. It was a “game changer”, as described by D. Roachfort, not only for the Game Lift but also for the entire industry, because it “started the development of the industry” through smartphone and tablet gaming.
The key moments of D Rochavort is more nebulic than the past two, but its effects are no less important: D Rochafort has termed the rise of free-to play gaming from 2010-2012 as necessary for the future of game loof, as it marks the second rise in the mobile gaming circle. “For me, (free toplay) is above mobile,” he said. This is a clear moment for the video game industry. “
The last milestone of the list of important dates, unlike the last two, is specific to the gameLoffoot: In January 2019, the company decided to branch from phone and tablet to domestic consoles and PCs, and by doing so, they were allowed to increase business not only in revenue, but also in partnership with other companies.
“At that time, Apple and Google were our biggest partners-and for a time, for a time, our only partner,” said de Rochefort. “Now, when I look at the charts, we have seven, eight, nine different partners, and Apple and Google are now somewhere in the middle.” Then, who has taken its place in the ranks of the Game Lift partnership? According to De Roachfort, this is Nintendo.
De Rochafort says there are some defects during the removal of mobile, it ultimately allows the company to be more prolonged in a long time. He explained, “By moving these teams to PC and console, we release less games than every year,” he said, “But the ambitions we have in these games are more important. Now, the majority of our sports are to be a cross platform between PC, console and mobile. “
To beat stereotypes
For some people, the term “mobile game” comes with a set of stereotypical concepts that root in the hunter “gacha” style tactics that are designed to separate a player from their money. D. Roachfort is very familiar with this, and he is proud of the games of games, which hinders these methods and studio sports.
After living throughout the history of mobile gaming, D. Rochefort feels that the company is unique to avoid such losses. He says, “We have been in the mobile space forever, and it was not as if the mobile gaming was like.”
“With our Java Games to 2003-2008, and then from 2008-2012, we were selling super high quality mobile games at a premium price of $ 5 to $ 10,” says De Rochafort says. At that time, matters were fair, straightforward and easy to understand-and then the free to play. “
In the opinion of D Rochaft, there is a clear division, when it comes to the overall reaction to the free to play games. Some players, especially young players or living in countries where mobile gaming is the most everywhere, are accustomed to the free -to -play model and can identify when a game is particularly offensive. Other players, who have grown up with the console and PC gaming before the mobile phones, are those who look at the practice as a hunter.
For his own part, D. Rochefort has acknowledged that “some games have been extremely aggressive and hurt the industry badly,” but it has worked to ensure that the game lift treats their players as much as possible. “I think the free toplay is fine, but companies in this industry must make sure that we are within the limits of what is suitable for the user, and we really try to do it.” “I don’t really think we are one of the greedy companies.”
De Rochafort presents Disney Dream Light Valley for example: DDV is a premium game that costs a cost, and includes additional items and cosmetics purchased with game currency. However, as De Rochafort states, “You can eliminate and play every part of the main game without spending an extra money, and we try to avoid the nets of being more aggressive than paywills and such things.”
He also mentioned ads in the game for example. Many sports ads are offered in the Free to Play Games, but less than 10 % of the “(Game Lot) income” yields from the ad. “We always want to make sure we have real gaming experiences,” says de Rochefort. “That’s why we did not go to the hyperkasol. This is not just in our DNA.”
Positioning for the future
Just before the interview, the Game Lift announced a 25th birthday celebration, which will give players a free game currency in the game in their portfolio. 21 has been added to promote different sports, and maintaining 21 different sports is not a small achievement. However, D. Rochefort says the company is well equipped to handle 2900 employees in 10 studios to handle them.
The company was not protected from the recent wave of holiday, however, Game Lot Toronto saw 49 employees leaving in 2024. D. Rochavort is hopeful that the worst is the worst in the past, as long as companies are realistic in their goals.
“I think the industry is getting more solid after three difficult years for the video game industry,” says De Rochefort says. “We are hopeful, because we just accept the fact that in the 10 years before 2021, the industry is not going to grow double digits. I do not see the engine of development that can develop such industry in the next four or five years.”
For the part of the gameLoffoot, staying fast means a healthy mixture of original IP and licensed sports, and there are many projects in the pipeline. Internal IPs such as Asphalt, Gang Star, and Sultan Asud Hunter are balanced with the aforementioned Disney Dream Light Valley, coastal hosborough and wizards, with a basement and dragon game, and some other “unmanaged titles” on the way.
For the vision of D Rochaft, which is very important, it can also be seen how many platforms can be found on the game loot games: with a traditional mobile marketplace such as PC, consoles, and the App Store, the company has a new focus on the Apple Arcade and Netflix Games to display its sports.
“I think we are the biggest sportsman for the Apple Arcade,” says De Rochefort says we have already launched eight games with them, and we need to come to them. ” “The same thing with Netflix, we have released four games there, and hopefully we will have more games in the future.”
As far as future games can look like titles, the company knows that there is no special blueprint to follow it. “There is no miracle prescription for a blockbuster, as you know, because if we were there, we would all be playing the same,” says De Rochafort says.
However, he makes a prediction: The days for mobile devices, especially the game -float games, are likely to be over. “We will try to maximize our problems by becoming very clear on what kind of sports we want to do, and we want to cross platform,” said De Rochafort explained. “We will probably not play mobiles anymore. If anything, we will do a PC and console game, and we will try to portray the game on mobile.”
