Stop the presses, close your blinds, and cancel plans for your weekend – Google has just changed its logo. It has changed his logo for the first time in 10 years. This is a great news in the world of marketing and branding. What is a surprise, is this tectonic shift on the face of the world’s largest tech companies? Which new aspect of design can the world’s logo make up the next decade?
Someone hit it primarily, Gosi fading.
As if Reported by VergeGoogle is breaking into pieces of change. In fact, your only search engine is used.
Change, it is politely, to keep it. When I say, “Just kill it with a fading”, I’m offering a bit excessive, but not much. After doing this, I double checked with my non -colored blind peers, but I popped the old logo in some photo editing software and hit it with a gouge Blur tool just to see if my dignity was right. Google’s new logo is on the left, in which I have edited it is on the right.
This dang is near. The original logo has a bit more yellow in it, and said that the yellow yaz light is a bit close to the orange spectrum – which may be that my blurry made the original G. a seam transparent, in which I copied the layer too much and resolved it all together.
Which leads me to a very ridiculous conclusion: this can be the most expensive gossip of history. Re -design the brand, no matter how small Surprisingly The expensive here is a shortlist that I have collected a little (and irony and not lost on me).
In 2022, BBC spent $ 7 million on its re -brandingA fact during which one of them had to end “Freedom of Information of Eight Months of Freedom”. British Petroleum was set on fire for a 2000 Re -design the logo which cost £ 4.6m (And “its stationary, van leverage and manufacturing plants” to regenerate 2 more than 132 million).
The most amazing example is that when, in 2008, Pepsi seemingly apparently The logo spent a million on the re -design It moved the red and blue lines of the logo slightly. It was revealed years later in which I can only describe I ever closed my eyes. At one point, it compares the Pepsi logo with the earth’s magnetic field. The words “Pepsi Energy Fields” are on an official document from the Pepsi Company Sarka 2008, and I’m not joking.
How much did Google’s new design cost? I have no hint, and we will never know unless the company releases the number itself. But we can safely assume that Google’s actions and historical preferences have safely assumed that it was much. It was a lot of money.
However, I am not interested in sting on a team of graphic designers who undoubtedly work very hard and work in Google’s new logo. They are working at the level of awareness about both design theory and marketing that are irreparable to me. Such new designs are expensive because they include design cycles, permanent conversations, repetitions, focus group testing, research and more. This is a whole operation.
But you have to admit, it’s a bit surprising. Millions of fictitious people spent a little blurred. The wonders will never end.
