Digital Picture Frame Company Aura Home’s latest product, AspianYour digital photo shows in analog style. With a 12 -inch anti -fountain display, 4: 3 aspect ratio, and a super slam bezel, the company improves 929 frames in the company 10 -inch Corver Frame (9 149) By maintaining the basic photo sharing feature. It also features two new software features to the table: text captions and people search.
SPEAN is designed to sit on a desk or shelf and comes with an adjusted stand that works in a horizontal or portrait format. It has a paper -made fade, 1600 x 1200 resolution HDLCD display, and a bezel that is only 0.5 inches thick. It has shared numerous features with the company’s wall mounted 15 inch Walden (9 299): Both have high resolution, anti -sheets display and 4: 3 aspect ratio, but larger and thick than the Walden aspine.
Aura sent me a Spain before launch this week, and I have a few days left to play with it. The first thing that killed me was that it looks like a traditional photo frame than a caror. Its thin design and lightweight construction is a good change in the first model’s chicken manner. Its new anti -chairman screen copies a better image, and beautifully shows 4: 3 aspect ratio images.
That is 4: 3 format key. As a default setting for most smartphone cameras, almost all images coming from your phone will be in line with this size. This means that they will display unmanned bars, the effects of strange blurred, or strange aspects on the frame of exhibition. Instead, the frame shows portraits and horizontal images in the full screen, which can be adjusted with some crops and in the AURA app.
You add photos through your camera roll to the frame through the and the frame app (iOS or Android). You can also email them on the device or automatically add them with iCLOW Photos or Google Photo Album Integration. (The latter is still available to Google, saying it is closing it.)
OR CTO Eric Jensen told me that LCD sourcing sourcing was difficult for this size and use issue, but the company worked for a while. “This is the best size and thinner of the middle ground,” he said about Espin, adding that he designed this frame specifically to sit on a desk. “I am enthusiastic that we were able to make the source of a display that is at the right side ratio, and the right size, and the right price.”
Jensen says that Ora has done a lot of work to look like photo frames to his digital frames, and not just gas-up screens-“invisible” technology. They say that each display is carried out individually in the factory to “match the light environment”.
A built -in leap light sensor dimming the frame in a deep environment, closing it completely when the lights go out. The new adjusted metal stand on the aspine is similar to what you find on the regular photo frame, and a touch bar allows you to leave the fingerprint on the screen and swipe between the pictures.
But a screen is still a screen, and when the espin is sitting along the original photo frames, you can select the penetrating. Nevertheless, as the dedicated digital photo frames go, it has a lot of style and does not look like a piece of tech. There is also a high cost to see numerous photos in the same frame, which makes you feel worth trading another screen in your home (and it does not show any ad and does not spoil your images with some smart display like widgets).
Particularly delightful thing is that aspine shows direct pictures like mini movie from your iPhone
Aspin is especially delightful when it shows direct images like a mini movie from your iPhone-it feels very Harry Potter-Ais. If you tap the touch bar, it can also show videos for up to 30 seconds with sound.
New text captions and people search features, which are coming to all brightness frames, add some useful functions. Now you can filter your camera roll through specific people, and make it easy to add pictures of loved ones. The text caption, which you can add to the app and appear on the frame, is a good way to add context when you share new photos in the family’s frame. It also helps in terms of other use of Aura – as a private family social network as an archetyr.
Shareing photos in various frames is the main focus of the experience and experience. According to Jensen, many people’s first experience with Aura is buying one for a family member and sending pictures from the app to the frame. Jensen tells me that every Aura frame, average, four people have attached it to add photos, which has a network effect.
This network was the real idea behind the impact and the effect. Jensen and his co -founder, Abdul Chowdhury, started the company after leaving Twitter in 2012. They sold their search startups.Abstract, To the then Nesant Social Network in 2008.
The joke of sharing photos with your loved ones is apparently gripped in such a way that they are not limited to their phone or their computer.
The pair was still interested in social networks, but a small type. However, many early ideas are against a common problem for this type of business: a series of taxes. Then they thought of connecting a photo -sharing network with good hardware to display photos, and Aura was born.
Jensen says he was even surprised at how quickly he caught. With people sharing photos and sharing frames, Aura soon turned into a viable business. The joke of sharing photos with your loved ones is apparently, apparently, his grip.
Unlike some rivals, Aura does not receive subscription fees for photo storage based on her cloud. Its business model is based on people who buy a frame, then inevitably buy more. Jensen says, “Today, we know that when we sell you a frame that you buy for your mother, you are going to buy a certain number of frames in the future. It sells more than half of us.” “The network growth is what runs the business.”
This is definitely an easy, private way to share photos with the family, in addition to emailing them or posting them on social media (my teenage children refuse to do me). I gave my mother an Aura frame to test the sharing feature, and when I knew she would like to see new photos of the family, I was surprised to see how she reacted. Instead of just commenting on a social media post or responding to an email, he called to talk about the photos I shared in his frame. He felt a lot of social.
Pictures of Jennifer Patison Toy / The Verge
