Push to Talk is a weekly newsletter about making video games and marketing businesses, written by Ryan Renee, experienced and marketing director of the Games Industry. Subscribe here Election and spicy interviews and articles in your inbox every Friday.
Of the hundreds of Indy Games released on steam every week, only lucky becomes a break -out.
The biggest winner last week was the viral drug dealing simulator Schedule I. But it was not the only game that managed to break 1,000 “excessive positive” studies in its first week. Was the other surprise Spread! A cutting -shaped game about cleaning the waterways.
Spread! Puts you in a small solar powered boat that you use to spray oil and gently, SlowlyTo accelerate your work, push the cans and bottles floating in the coin earning coins that unlock the boat upgrade. This is a meditation experience that you can finish in about an hour.
And maybe you Equivalent Eliminate it, because it is more compelled to see the game’s sludge brown water, when you rotate, gradually turns to the blue blue. Once each area is cleansed, the next dirt is indicated by the atmosphere that is torn and oil. So it goes for eight or nine turns Spled! The game loop and since its cost is only 99 5.99, one of the steam reviewers has a solid 95 % thumb.
But the game may be more compelled than the price. Spread! Was mainly made by a 25 -year -old Dutch game developer called LieutenantWho lives on a boat that he bought and renovated.
The sun spreads!
A few years ago, Lanta created a YouTube channel and started logging in to the game that eventually became Spread! At first, she was trying to make a complete game without a game engine, and although it did not go out, her other efforts were already fortunately happy.
After creating a Twitter account to try to make more game developer friends, Loo a lot The semi -wreckle went, he got the following and a community. “Such jumps started,” Lanta says. When Buzz started building around her game, she says, “I started to join events and exhibitions, and they really increased the list of desires. Spread!“
After performing well on steam after the initial demo of the game, Lanta decided to make A kickstarter campaignWhich was successfully financed in the first 12 hours.
Lanta’s good fortune continued when a member of his Discoed Community arrived with a offer to re -work Spread 3D Pixel Art Style. Artist, StarryFrom the early days of YouTube, Lanta’s efforts were followed.
Lanta says, “She showed me some of her previous art, and made a joke for her Spread!. I was quickly excited because she was really skilled with 3D pixel art. Starbie officially joined the project, and this pair managed to show the visual update of the game Spread! Received a promo slot in the proportional directive of the last June.
After that, further wins by August last year, the game had more than 50,000 desires on steam. A few weeks before the launch, A very easy tweet Showing Lent on his boat and a short clip of the game went viral on X, earning 26,000 likes. And so was probably no surprise in it when Spread! Finally launched last Wednesday, he immediately. The lure of the steam came to the top of the “new and trending” chart.
Destiny is shining on it Very little Indi Games. That 18,239 games released on steam last yearOnly 445 received more than a thousand reviews – a common milestone for Indi success on steam. Why does the universe deal with such a few sports winning hands?
The reasons for destiny are rarely clear. It was also a fair part of his misery.
The current boat of Lanta is not the first on which it lives. She says, “My parents bought the ship five years before I was born. In her early childhood, she was a boat house.
“I had the best time to grow there,” Lanta says. “It was in the middle of nature, with a small town. I used to play outside all the time. And when my parents had to drive a laundry or something else and the generator had to turn on, I and my brother had sometimes played a CD room and flash games on the old laptop (it was sticky). “
When his parents were tied to the ground, Lanta and his brother built a tree house and played in water. “The world was our garden,” she says.
Lanta’s family lived in a small municipality outside Amsterdam, where the rules for living boats were not always clear. “Usually you pay the annual fee to keep your boat somewhere.” “There are places where you are allowed to live formally, but there are also many ports where it is not officially allowed – but they don’t really care. And then another option will be that you can live in most places of nature for three consecutive days, either by anchor, or for some specifically created.”
Lanta, another maritime passenger, remembers a preliminary story about a neighbor who was suffering from local authorities. In front of the place where his family usually anchored, “There was a large wooden ship,” she says. “It was from a boy who used to do weddings and equipment. But unfortunately the tax was trapped on him and he could no longer take care of the ship. Finally the ship sank and slowly the mask fell. It looked very good. I and my brother always called him a ship.”
It was a charming childhood, but at that time it was 9 or 10 years old, his own family started to worry. She says, “The municipality started a little strange acting.” He said we would have to move the ship because we did not have a license to live there. “It was” basically accurate “, because his parents bought the ship himself and began to live in a place where the boat had long been anchored.
Finally, Lanta says, the municipality removed its family. His parents were forced to sell the ship, and took a mortgage for a small apartment in the city to continue to go to the school in which they grew up.
“It was important to them.” Talking about it makes me close a little, “says Lanta.
Her parents were engaged in a long legal struggle with the municipality, and five years later they won: “It turns out that the ship was there for so long, that they should never kick us,” she says. “We found an alternative place elsewhere, and my parents found a mortgage for a houseboat. But to date, the new location is just a temporary license, and for example we cannot sell this place if we wish.”
Why do these things happen? One day, some facial small town bureaucrat has decided that the family that has been living in a local river for 15 years is to go to the family.
From the point of view of a 9 -year -old child, he may have felt incomprehensible. You have to leave your home and live on the ground like all other children. Why?
Destructive to end the spraying! Follow.
I Spread! You will occasionally see an unknown opponent riding the waters – a sloppy oil tanker that goes behind the dirt wherever it goes.
Who is driving this boat, and why are they doing this? Don’t they know that people live here? Animals and humans are equally vulnerable to the enmity of the wrestling. And you have to clean it behind it.
In the last chapter of the game, you have to force to compete against the oil tanker. Using your boat’s water cannon, you can flood its decks and sink it under the bay.
You never learn more about the reasons for your silent opponent. The internal works of the machine are irreparable. Since the last vest of its loss has been removed and it disappears under the waves, you are wondering why it is so determined to cause all this problem.
Finally, the stimulus of the machine doesn’t really matter. All you know is, despite the loss of it, you have tools available to do something about it. You can claim again on the water. And with effort, you can turn your fortune.