How Mouthwashing publisher Critical Reflex finds the hit games others shy away from

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From the “Frying Simulator of Eggs” to Arctic Eggs to Capital Horror Adventure Mouth Washing, critical reflexes are becoming famous for the publication of sports, above all. For the founder Rita Libydiva, the search for these games is a natural consequence of following her own tastes as a player.

“When you are gaming for so good for the Form, it is quite clear that this feeling of surprise becomes a rare opportunity.” Games Industry.Bs. “What I am looking for personally in sports is definitely a fresh turning point on mechanics or settings, whether it’s a video game or board game. I like games that refuse to stay in their lane. I’m not looking for ‘good solid experience’, I want the game to keep me open.”

Libidiva often speaks fondly about sports in this fashion, and its dreams are incredibly quick to sign the game. Buddy Simulator 1984Its favorite sport. For this, it is a passion that sets critical reflexes at a time when chasing gaming trends is no longer a viable option.

This is why she does not stock up in the market -fired ideas and data -driven scouting. Instead, he believes that if he finds something unique and interesting, another.

Production team members are gathered in the process of deciding on a game to sign a critical reflex, so they can encourage their experience of the game. Libyadiva acknowledged that this approach could be known as non -professional, but unconventional approach is very important.

“Most of it allows us to know if anyone has been touched enough to defend it to a great extent to defend it.” “We often joke that we are a web -based publisher. It is not random, we identify an intuitive pattern, because we are not trying to pursue things that are repeated on the recent beans.”

In addition to providing funding and regular services in community management, QA, and even trailer makers, Libyadiv believes that it is a game of CR markets-from fans, for the morals of fans-separates the publisher.

“Our team is creative and finds ways to raise sports, while it all attracts players wrapped in a strange wrap.” “We are actively forming our own audience, which makes the cross promotions very successful. Our detacked server has about 200,000 members who speak themselves.”

Critical successes

Labdeva describes critical reflex as a publisher who wants to promote a developer’s vision longer.

“I think the most important thing we hear from the developers after signing is that they go out of the call knowing that we ‘get’.

“Our team is actually living and breathing video games and the Internet all culture. We are strange Gramilins who know how to package and sell their games and to do this in relation to their art. We want to make a legacy for our developers. We want to make sure people are affected by years.”

How Mouthwashing publisher Critical Reflex finds the hit games others shy away from

An interesting example of this is the support of the publisher with the collective monument of developers from Brazil. When critical reflexes signed the developer’s upcoming game Lake DobyShe also decided to find a way to market her previously developed game Telephorum. Instead of releasing it as a payment game, it is available for free to play telephorum, because according to Libdeva, it “felt like a teaser for another game.”

“We have seen it as a gateway, which is a way to build a memorable Kolib inheritance and the audience’s maps before a large, dangerous projects like a submerged lake,” says Labdeva.

“We paid them their expectations for the trade launch and made it available to everyone. Publishing a free -toplay was not about making it disposable, it was about reducing the obstruction of admission into this strange world.”

Another example of Labdeva’s pursuit of a project with the mindset of fans is that of developer Tel Boys, the forthcoming SIM Miltasiner. Libyadiva contacted the studio on three separate occasions in three years, apparently following everything but chasing them to sign with the publisher.

Melithinar seems to be attracted to the critical reflection of the difficult type of play – this gender term ‘Exploration Game’ feels insufficient because it is a game about fleeing the city seen by a large police officer that raises your hand to catch you.

“It was not about the terms, they have not changed in the years,” says Labdeva. We have not changed in the years. Since our first conversation, it would be appropriate for us to stick to the actual offer as we felt, despite growing and changing the industry. ” “I guess now is the best time for us to contribute. We have a great deal of real help to promote wild ideas and their creative vision. Tel Boyz are locked in the scoop and game cover.”

“We felt confident enough to try to publish ourselves in our experience,” Dmitry Shechinko, director of Till Boy’s studio, explained when discussing the developer’s initial approach.

It is true that throughout the years when Labdeva contacted the studio, Tel Boys had no problem in building its audience, thanks to a transparent approach to sports development, which includes a large detacked server, a regular public playsting session, a dialogue, and a major presence on social media.

For Shechinko, the opinions on mellitiner not just help the studio, which is also a way to get the mystery out of sports development.

He says, “It not only helps you improve the game, but also builds a relationship between you and your audience.” “Games are often made behind closed doors, but opening this process gives confidence and turns players into traveling people. From that, this change towards openness benefits the entire industry.”

Since signing with a publisher, Tail Boys has not changed this view. The manufacturer continued to repeat the game as before. The answer is that it is easy to sign with a publisher.

“Full production requires stable funding and it was difficult to make it safe,” Shechinco added. “An publishing contract also gives us the ability to hand over many things, such as organizing exhibitions, events and marketing. That liberates us to focus more deeply on development.

“So we started searching for a publishing partner that would match our pace, our actions and our vision. We appreciated the desire for creative reflection and their view, and felt that it would help to further raise the game.”

Not all of the meloteser’s contributions have been positive. Due to its clear political reference, the Militant Sinner is the term of the Soviet Union’s police force, it played a role in the propaganda-a Russian news class declared the game anti-Russia.

Listening to Shechinko, saying, the meritsiner is much more interested in detecting ethical gray areas, the crime and punishment of Dostojiuski, the trial of Kafka, and even the team ICO is more interested in being affected by the shadow of the coles.


In the current repetition of the game, the police officer expresses doubts about his occupation, and indications are getting that you can love you to escape. Tel Boys describe the mechanics of interacting with him and other characters as “Tamagutchi”, and suggest that you will have the same effect as you do about you.

Rita Labdeva’s IT, it is a controversial game that is enough to accelerate other publishers, which makes it interested in it.

She says, “It is a great risk to traditional standards, but this is something that makes it special.” “We want cultural waves, not a safe signature. What does it matter to us is not a day’s sale, but the thing that lasts in the heads of the players lasts for years to come. And in my view it is invaluable. Games are not just a disturbance or toy, we are a part of the arts and cultural.

Taking a keen eye on the critical reflexes of sports confirms that the publisher wants to go more than just short experiments. In the upcoming Games, the choice of Danjan Crawl Dating Game Hybrid Frecked Flapta through Finch Bird Studios, Metrodwania changed the opposite through 2 Was Studios and Cute Delivery Sim Tanuki: Pune Summer Through Dankey Works.

Although Libida is not much upset about a critical reflex process about a pigeon as a weird sports publisher, she puts sports success like Mouth Washing on her fingers in this regard.

“We want cultural waves, not a safe signature. What does it matter for us are not a day’s sale, but what will remain in players heads”

Rita Labidiva, Critical Reflex

“Certainly, something to break into this regard can be a dual sword.” “This is absolutely helpful to achieve because the developers can see that we can make the weird games a success, but we need to bring about permanent improvement, evolution and something new.

“The long game is not about being closed in the same genre or tone, it’s about creating a reputation for the curse. We want people to look at their names and think, ‘If they sign it, it will be a bit special,’ even if it is wildly different from the last thing.”

The Critical Reflex sub -division CR channel, which is focused on horror games, is not actually trying to divide the publisher into two different categories, but was devised as a way to market telephorms along the current slate of horror games.

“You can market these games separately, you can create an internal internal division to find out how to talk to sports audience in internal divisions or you can come up with a strong voice that raises them together. With the CR channel, we can promote these horror titles more naturally.”

“The CR channel allows us to experiment in ways with distribution, marketing, and the audience that we cannot do if everything has to be done in accordance with a safe strategy.”

Nothing seems particularly safe about critical reflex, but at a time where an indie developer struggles to find the fund, it was a pleasure to think that someone was trying to find sports that would be traditionally ignored.

“Most publishers want a large -scale market appeal,” Labdeva says. “We want to turn a niche into a sect.”

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