Personal content is now a reality of life. What was ever considered modern is now standard for online marketing. Since anyone who has suffered a little online retail therapy can tell you, the websites are now surprisingly correct that they are recommended, it is only presented at the right time and by molding the contents such as magic.
While this is a personal kind of superpower, is it a bit… annoying? As it may be easy to see the right product at the right time, many questions arise: Where does all this information really come from? Exactly how much does this company know about me? Did I really agree to share all this data?
These questions are only happening often because users are more aware of the value of their data. A recent Delive’s study has shown that more than two -thirds of the smartphone users are concerned about data security and privacy on their devices, while 86 % of users are more worried about the confidentiality of their data than the economy.
These are fragile stats and begged for questions: If consumers are calling for better data protection, how can business data -driven privacy point for data -powered?
Senior privacy expert at the user Centrics.
Thinking of a strategy about personal nature
The first important part of our privacy -related age is to ensure that it is intended to be aimed at. Thinking with a strategy about personal nature, as contrary to its technical aspects, is very important for building a model that is useful to the business and respects the demand for data privacy from consumers.
Without a clear purpose, there is a risk of losing a personal risk of personalities: just because a business can collect a certain piece of data or display content in a specific target group, which does not mean that they should. Most personal or unrelated suggestions can be rejected-especially when it is unclear where the information comes from, so it is always better to personalize personal.
It also applies to data that collect businesses. Even despite consent, consumers today expect to decide what information they share. The starting point should not be tracking script, but deliberately content strategy: Which data is really important? What do we want to get with it? And how can we explain it clearly and understanding it?
Doing this properly provides two benefits: data is legally secured and quality is often significantly improved. Transparency also creates confidence – which is more important than ever in digital marketing. Instead of seeking a complete set of personal figures, businesses should consider asking for small data points such as postcodes to display local offerings. This approach produces value for both sides and, importantly, creates consumer confidence.
Classes instead of individuals
Progress in technology now means that personal nature can be really gray – but is it always desired? In the world, not certainly in the world.
Not every user wants to address individually, and not every website needs to do so. Often, it is more efficient to develop content for similar interests, behavior, or groups with needs. For the first time in ordinary classes, visitors vs. Return Consumers, mobile vs desktop users, regional audiences, or browsers who never add items to their baskets.
Targeting these groups allows the variations of effective material – without the complexity of the individual. Privacy preferences can also be respected: Careful users are addressed neutrally, while optimators get more personal experience.
The flexibility is the key
Many companies struggle for data protection and personal reconciliation – often because they consider them contradictory. But on the contrary, it is true: Taking data protection seriously makes confidence and allows better personal nature.
For example, take banners of consent: One that clearly distinguishes data types and allows easy management of preferences is more transparent and, so permanent data shows, reduces bounce rates.
The key is to recognize this flexibility at the expectation of consumers. There is no time of personal nature and, just as the code is being made permanent, as well as the expectations of the user. The first personality of privacy means to regularly evaluate and adopt content, processes and technology.
Most importantly, personal nature has nothing to end. Rather, it is intended to help bring the right content at the right time at the right time – without crossing the lines. Consumers really have better results to focus on what they need and collect more data.
The first approach to privacy for personal nature is not oximron, it is a need in the modern world. Personal nature should not only be a technical concept, but also one that keeps consumers in the heart of the business that does and offers – not only relevant content, but also a brand containing explanation, consistency and respect for consumer attitudes about privacy.
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