Vice -actor Ashley Burch, who is known for the role of Eli in the horizon Zero Dawn and Horizon forbidden West, shared his reaction to his controversial AI -Tech demo last week, and surprisingly, he has worried about the future of the gaming industry.
Bachch Described in a tectic video“Gorlala reached me to tell me that the demo does not reflect anything that was actively in development. He did not use any of my performance for a demo, so none of my face or sound figures.”
@ashly.burch Let us talk to Ai Ai
“They all said, I’m worried.
Birch’s reaction has come to the fore between the ongoing Sig-AFTRA strike on the protection of actors using AI to replace them in the gaming industry.
SAG-Eftra fought a similar war in the film and the TV industry in 2023 as well as in the film and the TV industry. Now, video game voice and motion capture actors are also amazing to protect their career and the future of their industry from AI.
“Technology is not a problem, the game companies that want to use technology are not a problem,” Ashley Berch said, adding that the problem is that we are currently on strike and the bargaining group (for game studios) will not be willing to provide us with general understanding. “
Eli’s Lake AI Tech Demo is a severe warning that if the future of the gaming industry can be seen if sound and motion capture artists do not win their fight for AI protection.
The clip of the Tech Demo has been removed from YouTube, but the footage was significantly more cold and robot, with the extraordinary Birch’s extraordinary performance. When the human element is removed from the game performance, we lose it.
Fans are also unhappy with the tech demo. As a horizon player Commented on Reddate“If they use this AI tech in the next game. I will not buy it or run it.”
Another user asked fans to support Burch, “As a sports fan like horizon, we should help people working to improve our entertainment experiences. I am all for technological development, as he said. But he can’t replace people.”
Although Birch assured everyone in his video that his performance was not used to train Ai Ali, who was shown in the Tech Demo, he acknowledged that the risk of acting performance was very real.
“I’m not feeling upset because this technology exists, not because game companies want to use it. Of course they do, they always want to use technical promotions. I just imagine such a video. Does Someone’s performance is associated with it, “Burch explained.
He added, “If we lose this fight, this person will have no facility. They will have no protection, which will have no way to fight. And this possibility… it makes me very sad.”
Actors and concerts are the same as they are worried about the future of the gaming industry. Voice and movement’s arrest actors have become the heart of many great sports and today they have gained more recognition.
Hopefully, the game studios will take notice of the response from the Burch and the horizon fans. AI gaming can prove to be a helper tool, but if it is used to take the actors out of equality, it is a loss for gamers and gaming as a powerful storyteller.
As Ashley Burch said, “I like this industry and the art of this art is very high and I want to have a new generation of actors. I want a lot of incredible game performances.
