Released in 2023, Mand Fish’s first game Atom Heart has now reached 10 million players-a milestone that the studio uses to promote its game Investment Initiative Power House, which aims to be different from traditional game publishing and studio funds from the Studio Fund.
During the last week of shows and live streams, Mand Fish revealed his first game with a powerhouse-other survival shooter sick-as well as in-house sports nuclear heart 2 and cubic. According to Video game insightsThese three games were one of the most desirable topics to get out of the Summer Game Fest.
Games Industry.Bs To find out more about the Powerhouse plans for the future, they were trapped with Mand Fish before these revelations. The conversation was partially translated by Russian -language Director of Communications Cristina Amalchinko and has been amended for clarification.
Mandfish has said a lot of things to the powerhouse-a initiative, a source of support, or even “A24 of Games” (not the first company to apply for a famous film studio, and is unlikely to last), but the powerhouse is not publisher.
Instead, the powerhouse wants to expand the services, when the studio was starting, it was affected with the help of a lack of mandfish.
“We have always imagined being a major AAA project of Atom Heart, but we did not have the skills to do so,” says CEO Robert Bigratoni. Bagratoni and his team were completely new to the game development and had to learn how the game studio works, but their vision was big – a collection that was obliged to make the publishers cautious.
“Before entering investment debates, we already had 2 to 3 hours (for Atom Heart) demo. If you truth, it was quite different (from the final game), and it was re -worked several times,” says Bagratoni. “We changed our combat system, we changed the surface design, (we) changed the story line. It was a different game, but that does not mean that the demo was bad, it simply meant that we didn’t need everything to understand our whole point.”
The fact is that the Mand Fish was a prolific but mainly unmarried studio funding describes his own selective compound, some of them from the gaming industry.
Now as a Russian studio based in Cyprus, Mand Fish has the support of Russian investors. While it was invested Before the attack in the Ukraine of RussiaThis, together with the studio Refuses to condemn the warThese speculations are making that some of the financial support for the nuclear heart comes from Russia’s sources.
Now, after its first and yet only game success, the Mand Fish must return in its style, which is in the same position in which itself wants to prepare AA in AAA -sized projects, but still needs to help remove such a big project.
“As a publisher, betting on a developer is sometimes equivalent to betting in a gambling bases, you do not know whether they will supply or not,” says Bagratoni.
“As we are seeing the state of the market right now, it is a problem that some of the major players investing in big projects are not only interested in supporting small projects. On the other hand, the publishers probably want to risk $ 1 to $ 3 million.
“But what about the projects that need $ 10 to 15 million? It’s finding it very difficult to make it safe, because no one knows whether the team will provide it or not. We see this opportunity in the market to help these developers.”
The amount that Bagratoni has cited is a significant threat to the publishers, especially explaining how the industry’s condition has endangered investors. So, how does the Power House justify this risk of investing a large amount of money without any studios?
“I am an investment and business boy, I come from Venture Capital,” says Egor Polardiav, Chief Strategy and Investment Officer of Mand Fish. “I used to look at plans from a technical point of view – work Sheets, graphics, without soul.
“From a reasonable point of view as an investor, I should reject the project and want to find boring but guaranteed ways to get my return on future investment. But this passion and energy is the one that makes the difference and sometimes more valuable than the real world experience.
“The experience sometimes means that you are unable to make something new because you are biased with previous experience.
The powerhouse looks like a very good offer for developers with considerable confidence, at a time when a few will explain the amount of investment of up to $ 3 million. But the powerhouse just does not want to pay money – according to Biggartoni and Polydiav, the move is in the experience of Mand Fish.
“We started from the beginning and had to learn to do everything ourselves, work with music, set up development pipelines, HR, etc.. We realize that many young studios still face the same problems. The Power House Initiative is a great way to help all the developers already.”
With the Power House, Mand Fish wants to embed itself in the studios they support. Examples of this help include development pipelines, music licensing, and HR setup.
“We’ve got a lot of requests to help.” Help us in our art pipelines, help us in music licensing. So instead of helping people here and there, we thought we support their development? ” Bagratoni explained.
He uses the example of a studio who struggled to implement an audio system for a year before seeking help from Mand Fish. According to Bigratoni, his team eventually took only a month to solve the problem.
It took six years for the atom heart to develop, a person who says he does not speak against the ability to help Mand Fish.
He says, “If we had a guidance with the Power House, we wouldn’t take six years.” “Sometimes you take a long time because you don’t know what you do
“Compared to other sports, the atom was one of the best technically better sports of 2023 at the Heart release, so we performed better than these big companies in this regard.”
“As we are seeing the state of the market right now, it is a problem that some big players investing in big projects are not just interested in supporting small projects.”
Robert Bigratoni, Mand Fish
The team emphasized that this is a type of cooperation with every developer that is looking for, and he is not trying to rob the powerhouse developers with his freedom. Bagratoni says the key is that in each of them, Mandafish was contacted for help.
He says, “If a team has a strong vision and all the tools they need, this move may not be fine for them.”
Despite the financial support for every project up to the launch, the powerhouse encourages its developers to potentially approach and introduce additional investors. One of the reasons for the powerhouse is that it has its stimulus on the creative process.
“Knowing that you need to show potential investors a game, which creates a special tension, and it makes the team more creative.” “We are trying to put the developers at some pressure on their teams and prepare them for an important moment so that the team really thinks that they are making games.”
He also mentioned that other types of additional funding and other types of support through external parties, such as technical support and publication, can be beneficial, and the purpose of the powerhouse is to leave this option evenly for developers and investors. Bigratoni believes that along with the introduction of Mandfish as well as involved with another unknown studio of Mand Fish, it should make investment safe for developers.
We ask what kind of investment for the studio, what kind of projects have received the attention of the mandfish, and what gender is interested in it.
“First and most importantly, we are watching the creative vision ourselves. It is not much about the species, but we want something that can fit into a particular niche and bring something new in that niche,” and explaining that there is no game powerhouse, it will be unique in signing it, and it is not interested in signing it.
“If you look at a horror gender, resident Evil, Calsto Protocol, silent plow, but there are not many games in this niche. Many survival strategies are copying each other, then there is probably a project that brings something new to the table in this genre.”
PR content for the Power House talks about “industry shaking” sports, which “not just compete, but also focuses on sports produced in unrealistic engine.”
The Mand Fish Power House is making some big promises, and the test will be whether the studio selected projects can imitate the nuclear heart success. It seems that Mand Fish is certainly nothing short of anything.
