Nintendo hasn’t managed expectations well for Switch 2’s Mario Kart World, says ex-marketing lead: “We would be lectured endlessly about how we can’t even use the word surprise”

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Nintendo hasn’t managed expectations well for Switch 2’s Mario Kart World, says ex-marketing lead: “We would be lectured endlessly about how we can’t even use the word surprise”

Nintendo’s former marketing believes the company has done poorly to manage expectations around the Mario Cart World and usually switch 2.

Talking in a new Podcast About these steps to the publisher, Kitt Alice and Crista Yang explained how Nintendo was not maximum hypeting products to Nintendo and was about to disappoint the fans. When the pair worked in the company during the OG switch period, Nintendo apparently went to the extent that some employees were prevented from using the word “surprise” to avoid maximum advertising.

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