For decades, Nintendo has introduced a wire of famous characters who have crossed their video game places and have become pop culture icons. From television to movies, their own theme parks, Mario and friends have become a merchandizing machine-in which the company has understood for some time, and Doug Baiser, president of the United States, wants to continue.
“Returning to our origin in 1889, we were all about entertainment. We started as an industrialist to play cards … During our history, we have had different gameplay conversations. MSNBC. “Of course. Video games are the main focus of our entertainment experiences, but we have also learned that it has the ability to move beyond the video game environment in these worlds.”
He was asked if Nintendo was “coming after Disney” with such a view. Baisar did not see it like this, but he wanted to describe the company’s important mission.
He added, “In the end, our mission is to create smiles. Very easy, very straightforward. The strategy we use for it is to increase the number of touchpoints that consumers can be with our roles and worlds.” “So movies, theme parks, other video -outside experiences continue to create touch points. If people then want to get into our gaming ecosystem and be part of it? We welcome it.”
When asked if we should see more direct action, films and physical attractions, Baisar said that the trends we are watching will continue.
“Many of these things will come in the years to come.”
In 2016, the then president of Nintendo Tatosomy Chemisima, when it came to presenting Nintendo to the world, was the same mentality. “We want everyone to be aware of our IP by reaching more and more people in their daily life,” he said. “Our long -term strategy is to play the Nintendo game system and encourage continuous development in our sports business.”
