When everyone was enjoying the mass flooding of Switch 2 News Nintendo on April 2, my broken brain could not help but could focus on something less important: weird marketing language.
I have struggled to come to other people with a successful and simplicity to explain it, so let’s use an example from last week’s offer. Mario Cart World. Listen to how the Ravi starts this video around the 21 -second mark and see if you can see what I am talking about.
“Driver! Start… your… engine!”
So far all is good. Traditionally, go carts have both drivers and engine.
“I welcome Mario Cart World Game… “
hm. I have been seeing some unnecessary words there, but may have been written in writing for more than a decade I have found a permanent editor’s mind.
“… Nintendo Switch 2 System specially available!”
Well, yes, he is definitely using a lot of words.
Phrases ” Mario Cart World Game “and” Nintendo Switch 2 System “is very strange, and this is not the first time that Nintendo cited such products. Here is another example of one Super Mario Bruce Wonder Stream from August 2023. It starts around 1:34 mark if my time stamp doesn’t work.
“In this presentation, we are new to Mario’s latest 2D, Side Scrolling Adventure, what is new Super Mario Bruce Wonder Game! “
My friend, just say “Super Mario Bruce Wonder. When Sony and Microsoft broadcast this type of broadcast directly from consumers, they don’t say ” Death Standing 2: On the beach Game “or” Xbox Series X system. “Why are you doing this?
I reached Nintendo for context on this strange quirky, and when a representative acknowledged my request, no one returned to me for a week. Fortunately, Nintendo’s former Public Relations Manager and Host Cut and Crista Web Show Krista Yang was happy to fill me.
Yang told me via email, “Basically, this is a legal requirement for Nintendo to properly refer to their products at all times.” “Legal and (intellectual property) teams in Nintendo are very strict about how the product is referred to.”
He added that it was not even Nintendo that he did not want to weaken the names of its products.
Yang said, “The legal team will use the example of brand Bondide and that it is in fact a brand name but now the name has been reduced because people refer to any strip as a bandage.” “They do not want to be like this with any Nintendo Products, so they refer to all the products in a very stopping way.”
It’s official: Nintendo is weird. Then, once again, four of the most sold -selling consoles are Nintendo products, and most of the resolution and frame rate rate spread through its clear competition in the video game industry continues to lead to growth. It may be that these lawyers know what they are doing, even if they still get out of me.
– Chelsea StarkExecutive Editor
