If the Nintendo Switch 2 was announced at the beginning of the year, its new location along Paul Road would not have been out of place in the large budget ads of the common crop of the Super Bowl. And no, I don’t mean as praise.
I love Paul Road. I grew up in his movies as I love you, man, forgetting Sarah Marshal, and anchorman. Friendship, in which Rod (a potential entertainment person on the planet) is a co -star with Tim Robinson, is one of my most expected movie release. This is the boy I have always liked, so I don’t think it’s a problem in Nintendo’s new switch 2 ad.
The problem is that it is going for a hot old memories, just as many super bowels advertise. But when the old memories are being demanded Business – Not a piece of art like a movie, TV show, or game – it’s below the barrel luggage. If you are anything like me, you will have to immediately punch ‘Paul Road Sons Commercial’ in YouTube, YouTube, then be sad that despite these lower wishes, Switch 2 Commercial Falls is clearly short.
Re -heat the nicos of Super Nintendo
The real commercial Paul Rudd worked for the Nintendo SNES. The tagline was “now you are playing with the power: superpower”, and the commercial shot was shot and the SNES games were staged to look powerful. Road played them on a huge film theater -shaped screen.
His face is as bright as a movie star against the background of the night. Random close people are attracted to sports like insects, and they are shown in the selemit against the screen, highlighting the sophisticated power of SNES.
The road becomes an individual, the acquaintance player who demands the magic of a new console. Everyone else is just drones, looking out. It has a concept, and it processes it with beautiful cinema. This is better than most films released today, honestly.
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Switch 2 commercial, on the contrary, looks boring. There is no real idea beyond that, ‘Remember how Paul Road was in a super -Nintendo Commercial before being famous? What if we bring it back to Switch 2 Commercial, where he is wearing the same dress and said some lines of the old ad? ‘
It is “playing together” for “playing together”, and the commercial shows the feature of the Switch 2 game chat feature and its camera accessories because the road plays with friends and relatives, including comedian Joe Low Tergio.
But the original The famous first commercial of the switch Doing a good job to show people play together. There is a thematic link between switch 2 that uses power and SNES is a power -driven NES, but the big idea is really just old memories.
2020s ads look worse than the 90s ads
My biggest problem is that when the Mario Cart World looks more impressive than the actual AD in the AD, the new commercial looks very bad. That SNES looks commercial in the 90s, which has movie star lighting on the face of Paul Road, contradicting the darkness and light, and the use of silic’s mood.
Looks like a new commercial… well, a commercial. Lighting is trying to become moody, but it only looks flat compared to the point. Like the road, he looks like he is dressed. Where the original was sincere and pleasant, the new is a blink and reference.
And this is the biggest problem of the 2020 culture: it looks mainly backwards. Although a huge commercial will be built around a cool idea in the ’90s or’ 00s’, advertisements are built around old memories and stunt castings in the 2020s. One of the biggest ads in the Super Bowl in recent years was the Breaking Bed Reunion to sell pop corners, and this is just one version of it.
Switch 2 looks like a great console. But if Nintendo wants to sell it to players, especially with the high cost of hardware and its sports, it needs to work a little better than shaking the head in the past. However, advertising a new console with old memories for 1991 can remind people how low the cost of the console is currently, and Nintendo may not want it.
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