Los AngelesFor, for, for,. December 10, 2024 In partnership with the PR NewsVire/-in the partnership of the Tourism Agency Rebellion (a trailer park group company), the “we are coming to you at the start of the Gate Y” campaign, the start of the PC Game Pass, his signature self-awareness and the fourth wall break in the Straser Awards this week. “PC dripping into the game pass”Activ an activation that integrated fashion, gaming and marketing into an amazing gown that is worn by the founder of the awards and the Star of the Night, Catsnderella.
Designed by viral trickyne sensation @whoisjillea, QTCINDERLA’s customs gown made a bold statement. The complex design has been combined with high -tech gaming elements with advanced fashion, which has been embedded in PC components such as wires, ethernet cables, microchips, and caps in the corset and sleeve.
But the gown was not just a fashion statement-it was a changing experience. There were PC Game Pass Codes embedded inside the dress train, which discovered the benefits of low cost access to hundreds of PC Game Pass Premium Games, offering special access to the broader game to the fans.
“We are happy to be part of the Strategic Awards, celebrating the creators who live gaming for millions of people around the world.” Age SmithManager, Game Pass integrated marketing. “We admire the part that streams play in spreading the joy of gaming and spreading the community, and we are very happy to share the PC Game Pass in such a unique way and fulfill the promise of what they want to PC players.”
To complete its shape, Catsinderla picked up an Xbox Nexus Clutch and wore a crown made of a completely functional Xbox wireless headset. QTCINDERELA also wore shape on the red carpet as well as the PC Game Pass sponsored various streamers awards presentation.
“Our ‘We got you.” The campaign accepts the fact that our audience is not fond of advertising, so we do not refrain from it – we own it. ” Claire ZimermanThe creative director of the rebellion, “This dress is a bold, self -aware statement that says, ‘Yes, this is an advertisement,’ debuting on the biggest night for streamers. This is a fresh, creative launch pad for future moments where we will be unpredictable in gaming culture.”
The PC game pass was not just a moment’s sponsorship. They created one. The “PC Game Pass” Activation was an interactive spectacle that blurred the lines between gaming and fashion, to provide a memorable experience for fans, creators and viewers, self -aware humor, modern fashion and gaming culture.
About the rebellion
A part of the trailer park group, a rebellion is a creative agency specializing in bold, modern campaigns designed to add audience to platforms. From concept to implementation, the rebellion provides the brand’s deep experiences that break the limits and advance the effect.
About QTCINDERELA
Cattendella is a renowned TV stream, Utuber, Podcast host, and the award -winning creator behind Stresser Awards. With a unique combination of talent and charisma, he has fascinated the audience for more than six years. He is also the founder and host of the Strategic Awards.
About Jelia
Jlevia is a ground designer, artist, and coasler who has made waves with her carefully manufactured, out -of -the -box designs on Techtok. Known for his bold, gender compound look, he orders millions of ideas and has a new definition of fashion and cosplay in the digital period.
Credit
Microsoft/Xbox
Chris Lee – VP, Xbox Marketing
Robin Fernandes – Director, Xbox platform and subscriptions
Bogdian – Director, Xbox Platform and Subscripts Demand Generation
Devina Herrett – Senior Manager, Integrated Marketing – Game Pass Lead
Age Smith – Manager, Integrated Marketing – Game Pass
Ben Blaska – Manager, Integrated Marketing – Game Pass
be anh – Manager, Integrated Marketing – Game Pass
Ryan Xiao – Manager, Integrated Marketing – Game Pass
Jeff Robin Stein – Director of Xbox Communications, new platforms
Glory – influence relationships and comms
Rebellion, a trailer park group participated.
Jardi Lart Smith-Sadr
Yedstein Walters – Executive Director, Agency’s work
Noah Asian – Executive Creative Director
Claire Zimerman – Creative Director
Aory Harrison – Creative Director
Griffin Drew – Art Director
Corey Hamily – Copywriter
Elsa Mac Court – Account Director
Mayova Edelogba – Account Manager
Amy Greenlev – Executive Producer
Ryan Conners – Producers
Nevada – Head of strategy
Ryan rally – Director of strategy
Milli Rubson – the creative strategy
Raheel Machantier – SVP, Business Affairs
Source Trailer Park Group
