Steam’s heart is the user experience to find, buy and play sports. First we will talk about some of the purchases and discovery features we have added, then we will move gears to play on steam playing games and sharing.
Discovered and purchases
Steam continues to increase as we keep consumers at the forefront of every decision. We want Steam to be the best place to buy and play PC games, and browse thousands of sports catalogs is an integral part of this experience. Ten years ago, we launched a new wave of games discovery featuresAnd we have been repeating and increasing this basic experience of browsing since then.
Here is 2024 discovery and purchase improvement:
Game Discovery has become increasingly important for players through DEMS Demos, especially on the PC where it can be difficult to know to what extent a game is done on a separate hardware. Our team has spent many years in investing Steam next festivalAnd as a result, more developers are releasing demo than before. All these demo support we, we consider how the demo is displayed in the store, with an option for the demo with an option for your store pages and user reviews (in our section related to developer tools). We also added a feature to install steam accounts even if they already own the base game, solve various problems around the testing and playing demo with friends.
24 2024 was still our biggest year for the theme. Under and hosted by our team, these festivals are focused on various species or gameplay mechanics, so everything from deck builders to farming Sims can have the opportunity to increase the problem. Check our 2025 calendar to plan ahead for this year.
âž” Another entertainment way is to sell outdoor parties and connect the events to consumers with their next favorite game. Our sales events are allowed PublishersFor, for, for,. Award showsFor, for, for,. ConferencesAnd Industry groups To run such events for many years, starting with only six third -party selling pages in 2019. We also organized a meta Showcase off showcase Publisher Live Streams and Industry Events for June Bullets.
Smaller is anchored by small festivals and sales by four times a year through tremendous seasonal sales, where the first page of the steam store is taken in special artwork and highlights. The steam team has always invested extra efforts and resources in making our seasonal sales ‘more than just one sales’ with the facial artwork, special prizes, voting artwork. Steam AwardsAnd more. 2024 was the largest year for seasonal sales, with revenue increased by 10 % over 2023.
âž” Whether through a cell event or daily browsing, consumers can sometimes be overwhelmed by different options and editions when buying games, so we have sent a series of improvements to make the store more transparent and help users understand their options.
The first example of this is the thing that users will see if a game offers “advanced access”, where pre -buyer of a special edition can play a few days ago. We will give us more information, we created and set up a new display Official guidelines Of advanced access.
The same basic goals, we also introduced a new tool for the developers to upload an official “edition” image, with which the pair has been made. A tool to manage the display of special edition offers So users can easily see the difference between one edition and the other.
Talking about Store Store pages: We saw a disturbing trend of consumer complaints about the store pages, filled with banners, GIFs, buttons and widgets. In 2024, some of the latest information was seen for players to improve it and simplify developers’ things. In July, we improved options Connected to social media sites. In August, we made our announcement First wave of changes to clean up store page shopping for playersAnd in September we followed her Further changes based on developer’s feedbackHighlight the other sports from the same studio, including the options, and feature a particular DLC item.
These changes also came up with a big “what you see you see” with the editing of the store’s pages in the stem.
The essential of the good experience of purchasing information from the Suppair Game developer is essential, but players see other players of impression and data. When it comes to user studies, we heard two common threads from users. First of all, a thought -provoking player’s review of the relevant user is incredibly valuable. Second, it is not always easy to find these thoughtful studies – some user studies lack meaningful information, or they contain memes or jokes. Keeping this in mind, in 2024 we made A significant upgrade in how we configure user reviewsAssign a helper score to prioritize, informative, high -value studies. The usefulness or lack of help of the players is still kept in mind, but now it has been fulfilled by some smart machine learning and our human moderate team.
Once a user tried the demo, read the user’s reviews, or detect the best edition for them, the purchase process also makes a difference. After the beta phase in 2023, we finished Improves a major purchase improvement in March 2024. This new feature has enabled or improve experiences such as buying gifts, buying private games, and managing carts in multiple devices.
In addition to assessing the purchase options for Superage users, we will introduce some new information sectors on the steam store pages. In the early 2024 We added the need for AI disclosure to store pagesAS as well as sports reporting system for reporting illegal content within sports that contains directly produced AI content. We introduced the same way The Dana level requires disclosure for anti -sheet In October of 2024, players’ opinions about the growing use of such anti -chat software. And finally, we provided new Leaderships for Season Pass DLCMake a new store Front UI to display the contents and timelines of the season, to display the contents and timelines.
Such topics are permanently popup because the steam team expects new needs of consumers and reacts to the change in the art, technology and business of video games. Our goal is to provide a level of transparency and a combination of shared care, and we provide context and details about these changes in the reopened declaration posts that we want to learn.
