Latest News Nintendo is likely surprised, panicked, and having a full “war room” response to the outrage over Switch 2 pricing, former marketing leads say by lucky April 4, 2025 by lucky April 4, 2025
Patch Notes Jason Momoa adopts bold marketing strat for A Minecraft Movie: Telling everyone he doesn’t let his kids play games or have phones—’I just want them to use their creativity in a different way’ by lucky April 4, 2025 by lucky April 4, 2025
Uncategorized “If it can run on Steam Deck, it can probably run on Switch 2”: Ex Nintendo marketing leads say Baldur’s Gate 3 and Elden Ring prove there’s a market for big AAA games on Switch 2 by lucky April 1, 2025 by lucky April 1, 2025
Uncategorized Former Nintendo marketing leads say the Wii U flopped so bad that getting third-party support on Switch was “really hard,” but the Switch 2 marks a new era: “There’s no more proving yourself” by lucky March 31, 2025 by lucky March 31, 2025
Latest News Take-Two won’t begin marketing GTA 6 until it’s closer to release: “The anticipation for this title may be the greatest anticipation I’ve ever seen for any entertainment property” by lucky March 30, 2025 by lucky March 30, 2025
Game Updates Valve leads considered making a “mediocre” game before Half-Life to build the team up, but original marketing exec said “if you do that, the company will fail” by lucky March 30, 2025 by lucky March 30, 2025
Game Verse GTA 6’s Marketing Campaign Will Start “Relatively Close” To Its Release Window by lucky March 29, 2025 by lucky March 29, 2025
Tech Updates The Switch 2 launching with a Mario Kart game ‘is very unlike Nintendo’ compared to the original Switch releasing with Breath of the Wild, says former marketing leads: ‘That’s what’s gonna make you want to buy the new hardware’ by lucky March 27, 2025 by lucky March 27, 2025
Patch Notes Former Valve exec says the company struggled to sell Half-Life until coming up with the ultimate ‘one simple trick’ of marketing manoeuvres: slapping a ‘Game of the Year’ sticker on the box by lucky March 25, 2025 by lucky March 25, 2025
Game interview Survival Evolved Dev Says The Team “Did Not Know” About Aquatica’s AI Trailer, Blames Marketing by lucky March 22, 2025 by lucky March 22, 2025
