Game UpdatesValve leads considered making a “mediocre” game before Half-Life to build the team up, but original marketing exec said “if you do that, the company will fail” by lucky March 30, 2025 by lucky March 30, 2025
Patch NotesFormer Valve exec says the company struggled to sell Half-Life until coming up with the ultimate ‘one simple trick’ of marketing manoeuvres: slapping a ‘Game of the Year’ sticker on the box by lucky March 25, 2025 by lucky March 25, 2025
Patch NotesGabe Newell’s cult of personality is intense, but a Valve exec who worked with him says his superpower is how he ‘delighted in people on the team just being really good at what they did’ by lucky March 24, 2025 by lucky March 24, 2025
Latest NewsThe Dramatic Half-Life Deal That Altered The Fate Of Valve Forever by lucky March 21, 2025 by lucky March 21, 2025
Patch NotesMarketing guy invents the concept of ‘Real Steam’ to explain why ‘magic’ games, AKA good games, end up selling: ‘Don’t tell Valve’ by lucky March 21, 2025 by lucky March 21, 2025
Game Awards“Valve would never ship another game”: Former exec forced Half-Life publisher’s hand by saying Gabe Newell and the team would pivot away from game dev by lucky March 20, 2025 by lucky March 20, 2025
Latest News“Don’t tell Valve I told you this”: Industry expert warns devs that Steam “is an engine that turns magic into money,” and you can’t break into “Real Steam” until you have the magic by lucky March 19, 2025 by lucky March 19, 2025
Game AwardsValve literally gives Half-Life away now, but 27 years ago it was carefully crushing its angry pirates: “None of them had actually bought the game” by lucky March 19, 2025 by lucky March 19, 2025
Patch NotesValve tracked 1.7 million Steam users who joined in 2023 to see if they stuck around—they did, and they spent $93 million by lucky March 15, 2025 by lucky March 15, 2025
Game AwardsValve “followed” 1.7 million Steam users for over a year, and now reports those gamers spent $20 million on microtransactions and another $73 million on games and DLC by lucky March 14, 2025 by lucky March 14, 2025
