After the coming fiscal year 25 at the upper end of guidance, the Tech to Interactive GTA 6 has entered the financial year 26. CEO and Chairman Strauss Zelink of Tech Too caught with him Games Industry.Bs Next year, including game pricing, Borderlands 4, and launch after civilization 7.
The interview below is edited for bad and explanation.
There are numerous switch 2 ports on the 2K route. What do you see as an opportunity for both new release and catalog titles with this console?
We feel great about it. We are supporting Nintendo Switch 2 with four titles. This is our wider, very strong support, so clearly we believe.
What was the strategy behind announcing the GTA 6 release date as you did?
Our labels will usually announce dates when they believe the date they are going to supply the product, and it is found in the marketing window, () all the stars are basically alignment. But it always lives with our labels.
Civilization 7 received a mixed community response at the launch, but the results noted that the update continues and like previous entries, a long sales cycle is expected. Can you talk about how you see the journey of this game?
I think you really caught it well. At the time of launch, we certainly had some challenges. Whenever we have emerged with a new platform of civilization, there is some obstruction from users who love the franchise and see its advance repetition. After that, we will occasionally update, make changes, remove concerns, and the sale cycle is too long, and people – once again – love it. I see it’s happening right now. We have focused on some of the early changes, we probably have something else to do, but the sales are strong and we are really happy how it is going – and I think it will be great, in the time of time, it will be great.
I was wondering if you could talk about sports prices and the decision to make the mafia: the old country’s $ 50 product. What was the strategy there, and what are your views about where the pricing is usually?
We always have variable pricing, and our job as a fun (company) to bring all consumers around the world to bring the biggest and best successful films. We always think Mafia: the old country is absolutely unusual – it looks great. We wanted to bring it in more and more hands. This was a way to do it. Our job is to overthrow a user, shook them, and not see how much changes are changed from their pockets. Our job is to create the best entertainment. If we do this, the tax will take care of itself.
What about the upper end of premium game prices? Obviously we have seen Nintendo and Xbox prices rise towards them-what do you make the reaction, and where do you go with the prices of the future premium game?
Of course, look on a real basis, that is, adding to inflation, says the topline prices have been decreasing for years. Maybe two decades. Which says, on the basis of inflation, the topline pricing is more and more discount every year. Consumers see their entertainment with a lens, ‘How much time am I going to spend with it, and how much do I like it?’ The more they spend, and the more they like it, the more these customers are being provided.
Once again, our job is to provide maximum price, and then present this value at a meaningful low cost, so that the experience of consumption can be improved in both when you are really playing our game, as well as how it feels when you are paying your credit card bill. This is our job. I think the value that is offered is widespread and growing, and this is our job.
Borderlands 4 have a large number of steam desire list. Now what has this franchise so evergreen in almost two decades?
The team works amazing in Randy Pitchford and the gear box. This is an extraordinary property, and I think the recent trailer shows you don’t think it doesn’t matter, the gear box has always been a step ahead of you. They occupy this accent. They are not dedicated to the slavery that came before. Before they do what they do, what they do, and then they (ask), ‘How will we take it to the next level?’ Or the next planet, as it may be.
It was a great year for Zinga. What is the key to this level of performance in such a competitive market?
I am very proud of what the team has been able to get in Zanga, because really, Zinga is the only mobile company that is creating many new successes in the market. We have a match factory, which is now profitable, we have a color block jam which has been very successful in a short period of time. Tone Blast, which is a legacy title that is on the rise.
We have empires and puzzles that are a great title that is stable, and now ready for development. What is special? Honestly? The purpose of Tech Two is to keep our peers on the business, the creative aspects and the executive side. It’s self -service, but I believe it is so. The match factory comes from the peak to us, the color block jam comes from the roll. These studios are unusual, headed by extraordinary talented people.
In the results, you mentioned the widespread success of the second trailer of GTA 6. In the short term, how did the title have an impact on the current rock star catalog?
In the quarter, we just announced, both GTA Online and Red Dead Online performed better than expectations. As far as the trailer is concerned, he set a record and created 475 million views in the first 24 hours. So I think we are in a good place.
What do you have about the next year?
We have an excellent release schedule, I am really looking forward to the mafia: Old Country, Borderland 4, both we have discussed. We have many other great releases, of course our annual titles WWE and NBA. Across the board, many interesting topics are coming. We have our direct titles that we have just discussed.
New releases are coming in Zinga. It’s always difficult to say what a mobile title will do, but I feel great about these many titles. And we have our catalog. This company has the opportunity to perform all its different divisions, all its different business channels, and our recent results reflect the fact that we are doing so.
fbq('track', 'PageView'); window.facebookPixelsDone = true;
window.dispatchEvent(new Event('BrockmanFacebookPixelsEnabled')); }
window.addEventListener('BrockmanTargetingCookiesAllowed', appendFacebookPixels);
