It’s Christmas morning and I am nine years old, sitting on the floor of my childhood home in the outskirts of Australia’s Melbourne. Even as an abstract concept, Japan is not present in the walls of my young brain. But since my younger brothers and I opened a completely new PlayStation 2, brightened our faces with trauma and enthusiasm, suddenly, Japan has a little part in our house, even if we do not realize it yet.
This mysterious black box was removed from its packaging, we cannot set it faster, which strictly operates the heads of the colors of the AV cables through the cabinets of the room and in the back of the television. We give it strength and sit in surprise because the blue -color geometry starts with artificial boom that none of us have heard before and has never forgotten since. We choose controllers, our unilateral tickets to become a lifetime concert. Twenty -five years later, I live in Japan, and I am still on the same gaming journey.
A prescription of success
First unveiled at the Tokyo Games show in 1999 and released in Japan on March 4, 2000, Sony’s PlayStation 2 (PS2) was a force that should be calculated for some good reasons. At that time, a CPU created between Sony Computer Entertainment and Toshiba, thanks to the emotional engine, performed better than anything in the market and developed for the system. But instead of considering the future of her product, Sony made a smart decision to adjust the past by syncing PS2 backwards. This meant that not only could it play games from its predecessor, PlayStation, but also controllers from the original console were synchronized, making the new hardware transfer and invited to its existing audience. On the front of the verse, it was also the first video game console that could play DVD, which had moved towards popularity at the same time. Combine all these capabilities and was not surprising when the console only sold 1.4 million units in its first year. But the hardware was just half the story.
Through the popularity of PS2, Japan’s video game development capabilities were all over the display, which was manufactured through television sets throughout the planet. While selling millions of copies, the hometown Heavyweights Square Enxes put the JRPG world on notice with the amazing visuals of the final imagination, Polyfony digital owned by Gran Tourism 3: A-SPEC, and Hedo Kojima with a new racing series. Freedom, only a few names. Several other successful video game series, such as Rachit and Clinic, Kingdom Hearts and God of Wars all started with the initial release on PS2, which further strengthened the field to prove its heritage in the long and long -standing history of video games.
After more than twelve years of production, PS2 was eventually closed in 2013. During this time, the console saw numerous recurrences, which were released in a limited amount in different regions in a slim line version and different colors, the most famous “Sakura Pank” was found only in Japan. To date, a few 25 years later, PS2 has been the highest selling console of all times, Sony has confirmed that it has sold more than 160 million units worldwide.
https://www.youtube.com/watch?v=wdsah6SRISC
Bold Branding
On the paper, there was no doubt about the success of PS2 In his time, the numbers talked for everyone who cared to see. But if the numbers speak, then advertising campaigns scream. Campaigns that rarely showed the console and always surprised the audience with the imagery that would never be a green latest in the modern media scenario.
From print ads that showed the arms of a concert in the form of veins like the arms of a concert, whose shape is like a controller button mark, whose head was the cubic of the exposed muscle and matching facial properties, Sony was not behind, which was a rotation. The bold decision to advertise a product is in fact provided to the marketing departments of a luxury companies without showing the products in question, which are huge in failing.
But perhaps the most impressive aspect of the PS2 advertising run was a television commercial, called the “third location”, and in particular, the fact is that it was directed by none other than the late David Lynch. According to the rest of Sony’s PS2 campaigns, the advertisement never showed the console, instead of taking the audience to a short black and white journey of flames, floating heads and a talking duck, which only revealed the stylized PS2 logo to identify the meaning of the film.
A point in time
Naturally, PS2 has changed a lot over decades after coming and leaving. I have troubles now, I didn’t have a controller as I did once, and gaming landscapes have developed more than what no one had ever dreamed of at that time. Since then there have been several repetitions of the playstation, as well as with both domestic and international rivals who have created some respectable competition. But all of this can be as good as PS2, at least for many of my generation’s gamers, as much as gaming ever got, not only how successful it was, but when.
Although the initial internet connection is worth the PS2 online shop fronts and digital downloads, the world has become accustomed to today, which has combined people in different ways in real life. This was the time when sectarian fans, who were warmly warming sectarian enthusiasm, brave the elements and camp on the sidewalk outside their local gaming stores, so that they could join the first number to play the newly released title when it was available at midnight. The same lack of online contact also meant that the developers of the multi -player games were still developing them with the distribution screen capabilities. A function that can be seen today as a burden or meaningless, once ensures that the people you were playing with or against it were sitting in the same room with you. Finally, when a game was completed, instead of installing and forgetting in a digital library, its only use in which it was published on it could be given to friends and family people like a good book, which allowed a common experience through a single piece of media.
Of course, it was naturally not humanitarian Soni or any of its rivals. They were just products of the technical boundaries at that time. But the video is one of the biggest periods in the history of the history of the culture, with such a wide range of cultures, the legacy of Sony and his console is beyond anything you get in print. During one of the last moments, when the gaming literally combines people, through many measurements, PlayStation 2 performed well. 25 years later, I consider myself fortunate to have been observed as it has happened, even if at that time, I didn’t know where it came from.
