Google has been accused of running a ‘long -term outgoing behavior’ after accusing Google, eventually arguing about how Google may allegedly fix its monopoly. If the DOJ gets its way, this results in Google’s major advertising platforms break ADX and DFP.
Thanks to the nearby domination of the online search market, Google has been in a little hot water for a long time. In addition to the sources of searching, in addition to its surrounding advertising platforms, two separate but such major issues have been caused in the past few years.
The case about Google’s advertisement ruled it Google was running illegal monopoly Only last month, and the recent legal action has moved forward on its treatment method.
As reported ReutersHere are eight central treatments by the plaintiff, two of the most important of which are ADX and DFP owned by Google. ADX Google’s ad is a market, which facilitates the sale of advertising space to potential ads through bid.
The court argued that Google encouraged uses to use its platform rivals because “if they do not use ADX, publishers will lose significant revenue”. The court says Google should divide the ADX through its sales, and the plaintiff is “seeking the right to approve or reject the distribution buyer.”
The DFP, Google advertising platform, is the second treatment proposed by the DOJ. It is planned to join the DFP distribution stages, with the first Google developed with the “Server to Server connection” to provide API access to Google and “server -to -server connection for DFP from the open source pre -headed wrapper.”
The second step forces Google to convert to DFP to allow the final auction of ads to the publisher’s ad server. This logic code will then be made open source for organizations.
Effectively, the purpose is to eliminate the DFP, before it is sold in the third phase.
In court DocumentThe DOJ argued, “The widespread sweep of these treatments requires the severity of Google violations.
“Additional proposals of the DOJ to force our advertisement tech tools are far better than court results, it has no basis for the law, and will hurt publishers and advertisers,” said Regulatory Affairs Vice President of Google, Google, Google, Vice President of Google.
The DOJ has also argued that Google should be banned from “distorting the competitive process” after the case is completely concluded. Treatments also argue that Google should be transparent with its data so that rivals allow Google to get the benefit of their advertising methods.
In addition to paying Google’s Attorney Face and other expenses, there is a debate on the scriptures offered for Google’s surveillance ways.
Since these are the proposed treatments, and it seems that Google has announced these issues with a judicial decision, the two sides will now re -work in a September trial to fix how Google’s mistakes can be corrected.
The AD platform is a huge part of the way Google runs like Google, so there will be major changes to the privileges in the Digital spaces online in the distribution of ADX and FDP. Google has changed the way Google has changed the way to serve or work with advertising companies, and it is likely to affect the profits from its advertising locations.
Like the ability to sell Google Chrome, not only the sales process but then there is a complexity like the landscape, and we are just about to hear about it in just a few months.
