Warner Bruce Discovery is converting its streaming service to HBO Max. During its clear program on Wednesday, the company announced that it would re -nominate Max this summer, a change HBO Head Cassie Blues said it “better represents” its offer.
HBO Max launched in 2020, but Warner Bruce Discovery reopened the service three years later, and filled it with other features, such as Discovery, TLC, and HGTV. As part of the launch again, he named the service name only “Max” to indicate that it is suitable for children and families.
This strategy may not have been paid, as the service has become more and more like HBO over the past one year. It happened again the brand Penguin And Don: forecast As HBO Origin, instead of maximum reality, and always tested a group of HBO channels. In March, Warner Bruce Discovery launched a new logo that is closely align with HBO’s branding.
The company said in a press release that “returning the HBO brand to HBO Max will further enhance the service and increase the individuality that users can expect.”
“The powerful growth we have seen in our global streaming service has been built around our programming standards,” said David Zaslav, CEO of Warner Bruce Discovery. “Today, we are bringing HBO back, the brand that represents the highest standards in the media, to accelerate this development in the years to come.”
