For the past few weeks, every day at 7:38 pm Et, I get an email titled “Seven 39 Once again. “From 7:39 pm, I have three hours left to check an experimental new social media site before it is completely closed.
This is also not an empty danger. If you go out of this three -hour window to Seven 39 dot com, you will be welcomed by a red “currently closed” mark. You will also find a brief explanation of his mission: “When we are all online together, social media is better. No endless scrolling. No foam. Every evening only 3 hours fun.”
That is a great pitch of my tired old bones. Since the end of Twitter, I have tried all the flavors of social media poison. In 2025, all social media has the same formula. The never -ending Domscrol puts you on the platform. The more scroll you scroll and the more you engage with the click byte and the main character of that day, the more you can feed the advertising and affiliate links. At bedtime, your attention duration is shot, you are entertained lightly, and sometimes, you feel angry for any reason.
With Seven 39, the script is limited. There is no advertisement – only one historical feed by consumers against the backdrop of purple color. It looks like a basic Twitter clone. It has a range of 200 characters. You post, and you can see the answers with the likes. You can upload images, follow users, and see high performing posts. There are currently no post or quote posts, and that the three -hour window is connected to the Eastern Time Zone. Think of it as a social media with a curfew.
What do people post about? The same things have always been posted by the terminally online. Introduction Self. Mems Mandatory pet photo. There is a boy, who posts a picture of a rat drawn on a sticky note every day. One night, I am attracted to a steady series of posts by a frog avatar user. They are just waxes about robines as the Bible. Another night, I am logging in seeing someone asking the community what’s going on. Answer: A user by the name of death has mistakenly ate some dodor.
Most people use anonymous handles, though you can use your original identity if you want. Some posts have long debate threads, while others have only one handful of choice. So far, I have seen everyone has been pleasant, though occasionally the snack can be hidden.
It has the energy of the web forum in the 90s or early 2000s: such an old school site in which you joined God knows what is the reason, where you do not know anyone in real life. After a few days, you start recognizing regular characters through their handles. When there is not too much new material, you can stray to do something else.
Seven 39 creator Mark Luns says the retro feeling is deliberate. They say the ultimate goal is to have another way to be social online, which resembles us Used It was one thing to be online before smartphones.
Is a boy who, every day, posts a picture of a mice drawn on a sticky note
“There was a time after school, especially after school, where you go (online) and play a game, or your friends used to come at the same time and become its goal at the same time,” says Luns.
Most consumers I have seen and discussed with the vision of DIG Lyons. “This is a entertainment place where people are good,” says user Cameronbanga, in response to a post where I asked why everyone likes the site. “I like the old school internet on this site,” says another user named the ship. A handful of consumers also expressed that once the modern social media went down, “people started to care about looking cool online.” Recently. , Seven 39 users miss a time when things seemed comfortable and people were really connected.
The question is, is it enough to keep people around? The problem with social media is that it is like a local restaurant – you need a regular need to survive. You need to tell people a reason to come back, and if you want to make progress, you need to find a way to bring new people in. On these two fronts, Seam 39 has to do something.
Many nights, I have forgotten to log in to Seam 39. That three -hour window is ironic when I usually eat dinner with friends or spend time with my spouse. Often, I briefly check the site, see what’s going on for about five minutes, and then leave to do other work. I may respond to a comment or like a post. But with a small community consisting of about 3,000 users, there are some nights where just one ton is not getting. If this is not sticky enough, the end will eventually go out. New habits are difficult to build, and I already forget to check the site.
This is also a boy’s pet project. This is part of magic and problem. On the one hand, it is good to see the features included by suggesting users. One day, other users didn’t have the ability to follow. Next, Luns added it. At the same time, it may be a Polish deficiency. When responding to the comments or uploading a photo, I made the site buggy on me. Luns is currently stopping every night from 7:39 to 10:39 to keep an eye on the site. This is not a sustainable long -term, especially if it expands or adds to the other -time slot in more people.
The moderation of content is another major question mark. This is now administered, but in the early days, users ask whether to publish political or NSFW content. The benefit of a narrow -woven platform is that most people agree that right now. It will not always work, especially if more and more people are involved.
For now, the Leone is choosing to embrace it as an experience. They say it’s fine if this is a site that is small. He insists that it’s a Nice If consumers had something else, they would do.
“Maybe I will know that this is just a good idea and plan, but not a viable business.” “But I am trying to try to build it further by its principle. If we are going to do social media as a society, we should probably know a way to reduce it.”
