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Ubisoft’s Fawzi Mesmar on the art of generating original ideas, as well as optimising your own creativity

by lucky
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How many people did the Korean TV show break the Netflix record in 2021? The answer, with a look at the depth of the mobile game stores, was enough.

At this year’s Nordic Game Conference, in a conversation with his ‘Demistnding Creator Capacity’, Fuji Mesmar of Ubisft, who is a creative director of long-term Good and Evils in Ubisoft from October 2024, uses the Sakavid Game Video Game as an example of ‘Ideas’. He mentioned a friend who saw the show, the idea of ​​molding him into a game, then he realized that he was struck by a cartoon by a ton of unprecedented squad game rap office.

With ‘inevitable’ idea, demolition means that anyone could come with him. Millions of people watched the squad game, and like its video game, the foundation of one hundred people who endangered their lives in a series of deadly sports to win the cash prize.

The origin is not like creativity at all, the demolition has warned in his conversation. An idea is not valuable simply because it is original – Waterproof Tea Bag is a deliberately funny example that demolition offers a original idea that has no value – and the context determines the value of an idea.

Self -made restrictions

To explain this, Mesmar offers a leading example of the original silent hill at the PlayStation with the use of its fog and radio. The solution to how many items can be shown to the player together, both elements will then become a trademark of the series.

Ubisoft’s Fawzi Mesmar on the art of generating original ideas, as well as optimising your own creativity
Silent Hill on the original PlayStation

Creative abilities are achieved by patience – this is the evergreen idea, and these restrictions can be a logistic like technical, financial, or a development team size.

These restrictions are often self -made by design, resulting in the quality of theories to stimulate. The demolition says that a haiko is an example of a self -made, hard structure that has gained hundreds of years of great poetry. There are many such examples in sports, Mesmar said.

The 2018 God of War, which presents its own story of Crotos and Son Ethos in a ‘shot’ that does not appear, in which no one is visible, it is an example of a self -made restriction that raises experience. It also indicated the solution of the problem by developers, which increased the role of the game: long talks on the father -son or lifts in the boats, for example, there are partially to hide the loading screens, but these are included in the technique of telling the most memorable story of the game.

Creative thinking

The demolition formula for measurement of creativity primarily asks this question, ‘How did you come with this idea?’ The answer to this question includes which components of this idea can be attributed to your life’s journey, cultural background, or a special point of view, and those who can be shared with others who affect the same pop culture in the same way or understand the world in the same way.

The demolition is called a creative Sobriti, which he describes in his book, Eliminating creativity.. The book began with his own experiences as a developer and a teacher.

Mesmar worked as a VP of Editorial on Mario + Rabidas: Sparks of Hope in Ubisoft

“I’ve been a long -time game design and teaching universities and schools,” said the demolition Games Industry.Bs. “I too have been guiding game design teams in various places around the world over time. And I started to see how people come up with ideas. I have seen some teams or students so excited about the idea that they want to leave their job next day.”

The demolition says, though, some of these ideas already come out two or three times in the same week, suggesting that they were not so unique the previously assumed.

“I began to see the samples how people come up with ideas”

Fuzi Mesmar, Ubisoft

“So I started thinking of myself, why does this happen? It can’t be a coincidence. Our brains should be a model of working, or how these classes are formed, or something else. There will be one reason why and how we look.

At the same time, the demolition began to find the process in more detail.

“I thought to myself, if we were able to understand it, it would help us to get better at the realization. So I started to observe a lot of observations on this topic, read a lot on this topic, and (what) some thinking experiences with my students or my teams, and I wanted to record all these observations.”

I had this idea

The purpose of creative patience, after that, is to intellectually improve your difficulties to achieve less potential ideas in terms of statistics. Such thinking was a “big part” of students in the early stages of becoming a game developer, why Mesumar wrote the book.

“I do not know a single game developer, join myself, at some point (not seen) a game came out, and said, ‘I thought it’. Then, they get upset – ‘I should have thought of it, (but) better’, and all this.”

“But now when I understand how it works, and I can really go, ‘of course, you think, because it is an idea that there are many people. That’s why for students, I have been able to inject myself in a lot of ideas. So, we do not just look at how we create it, but also to create it. World; Our own interpretation of things, our own thoughts and feelings about things. “

The demolition is now working on Good & Euvil 2 beyond

This is not scientifically scientific – but in fact it is the one who is stimulating about the principles of creative patience. Anyone who works in any creative field will pursue the concepts of Masmar, which makes something original, and what not. And everyone has a specific set of life experiences, whether they realize it or not.

The demolition says a part of your thoughts is breaking down because you consider them interesting to start them.

“Creative patience is to be more aware of who you are as a person,” says Mesumar. “This is a process of self -awareness. What are my thoughts and thoughts in the world?

Creators are not powerless to expand the pools on which they draw.

“What I am advocating is a combination of life experiences and being able to think more about things from your own angle; (to be able) to feel or describe your feelings about some things, and a web of a web. Then gives you a complex web that will make yourself more unique, unique.

Mix and match

Not every successful game Idea is an original idea – and sometimes a combination of several current ideas Is For example, last year’s game -year -old contenders are a combination of games familiar with Balatro, but its implementation is quite specific.

We ask the demolition if he thinks that the inevitable idea is always right. “So ‘right’ is a very interesting question, because who is it right?” The inevitable ‘idea is directly the level of the association. If I say color, (and) you say pink – this is a correct answer. But the possibility of anyone else thinking about it is quite high. “

Art 2042 for the battlefield showing a soldier on the Hoover bike
Before joining the Ubisoft, Mesmar worked in the battlefield in 2042 Image Credit: Ea

Once again, the context is key – colorful pink can be solved.

“It is not necessary that I am saying that inevitable ideas are bad ideas. In fact, they are ideas Lot Well, at the point that it is inevitable that someone else thinks about them. In the context of answering the problem, those ideas are right. “

According to Mesumar, when your purpose is strictly about the origin, the difference comes.

“In the context of reaching the realization, those ideas are not enough, which I am advocating. The context of reaching the origin means that we need to come with the answer that is less likely to think about anyone else. Therefore, in this context, this is not the correct answer, but if this is the answer to the correct answer.

“We need to come with a response that is less likely to think about someone else.”

Fuzi Mesmar, Ubisoft

All these things of ‘creative patience’ may feel like anything, but about the understanding of Mesmar, how the creators think that it is thinking, and his views are so clear that he is remembered. His words It is highly recommended, if the purpose of any project is aimed at. It highlights the limits of a person or team’s abilities that can come up with ideas, but also spotlight the invisible powers.

“For me, when I talk, or when I make a lecture, or when I work with someone, it is always very fruitful if I take you with me on this journey,” says Mesmar. “If I just come and summarize you, I can summarize this conversation in five minutes. But without taking (you) on the journey itself, () I agree, like ‘I agree’ or ‘disagree’ or ‘wild claims, where did they come from?”

“There are all kinds of ways to challenge it, which are valuable. But if I take you on a journey with this argument, you are more likely to believe that what I have said.”

This interview has been amended and thick to explain it. The Games Industry was a media partner of the Games Nordic Game 2025, which was paid travel and accommodation by organizers.

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