Just before the Word Camp Europe in Basel, Switzerland, I sat down with the Blue Hast CEO about the shake -up in the new e -commerce products of New Fold Digital and Blue Hub.
Blue Hub is one of the best web hosting providers and especially one of the best WordPress hosting options. Changes promise millions of consumers to bring more strengths, features and simplicity.
In this interview, we talk about how Sachin came to his position as the CEO of Blue Hast, what has been for the Blue Host and Blue Host users in the future, and talked about how Blue Hosts offer their promises to consumers.
Congratulations on your new role as CEO of Blue Hostel. Could you please tell me a little bit about your journey of this position?
To become the CEO of the Blue Host, my journey has become a deep commitment to the customer’s success and a passion for making a modern solution. I started my career in sales and marketing, working directly with consumers to help them take advantage of technology in meaningful ways. This experience was born to me in the first mentality of a customer who has guided my view throughout my career.
Throughout my career, I have the honor of working together with leading technology companies – including HP, Stubb Hub, McF, and WP Engine – B2C and B2B Environment. These experiments have given me a broader context about taking advantage of data, increasing driving, and adapting to rapidly manufactured markets. Most importantly, they reinforced the value of products that truly understand the needs of consumers and empower consumers.
This customer -based focus has been a common thread during my professional journey. At the same time, I am fond of returning the community. This combination of customer focus, innovation, and community engagement brought me to the Blue Host, and it continues my vision for the company.
New Fold Digital is being killed a bit. What is interesting about it and what does this mean for Blue Host and Blue Host users?
The recent organizational changes in New Fold have focused on the Blue Host, and I have the honor of guiding this next chapter. This new structure enables us to turn our energy and investment into developing solutions that are far ahead of traditional hosting. Our vision is to develop our platform according to which consumers are most important nowadays.
We are determined to make our tools more intuitive and accessible to provide a united and performance experience to achieve extraordinary performance without the scale or resources of large businesses. Our customers are already experiencing the benefits of these growth, especially in our e -commerce offerings. Going forward, we will continue to embed the AI -powered simplicity and focus numerous focus on performance and customer attention in everything.
One of the major features of the previous repetition of e -commerce projects was inventory integration in the platforms. Are any features sunset and what are the key new features do you think?
Of course, the platform is the focus of the main focus for us. One of the basic needs of SMB and content creators is the ability to launch your website and online stores quickly and efficiently. Our philosophy is to smooth and accelerate this development process, reduces complexity wherever possible.
Although WordPress offers an unprecedented ecosystem and flexibility, the total volume of 65,000 available plugins can be difficult. Our goal is to take advantage of open source and WordPress powers, removing obstacles for our customers – trading creation really.
Discover is the next important step, and it is growing rapidly with the development of large language models (LLM). We are investing in modern tools, such as expanding traditional robot dotx with standard LLM.TXT, to ensure that our customers’ sites are easily looking online.
We are also increasing smooth integration for campaign management, promotions, discounts and email marketing. Single -click checkout and integrated payment solutions are central to reducing friction and reducing maximum conversion.
Our product is focused on the entire commerce journey from creation and discovery to conversion, and you will see these innovations moving forward in our offer.
What’s new about e -commerce platform?
We are constantly expanding our e -commerce platform to provide more intuitive and smooth experience for our customers. This includes the integration of campaign management, promotions, and e -mail marketing tools, all of this is designed to operate easily.
One key focus is to reduce friction throughout the customer’s journey, especially on checkout. Features such as single -click checkout and integrated payment solutions ensure smooth and efficient purchase process.
Our main purpose is to provide a compatible, AI -powered platform that helps our customers at every stage, from creation and discovery to conversion, and enables the business to develop in today’s digital environment.
In the traditional sense, when you think of an e -commerce store, you think landing page, inventory, and checkouts, but influences are now having a huge impact on buying our online shopping decisions and places. What are the content creators to the Blue Host and how the e -commerce projects are manufactured around them and our new ways of purchase and sale?
Trade influencers, communities and content are rapidly affected by creators. The reputation and confidence are rapidly built by the verification of the leaders of the key opinion, which has increased a trend through progress in large language models (LLM).
Contemporary creators and influence, the natural next phase often begins to sell their products or services, or their products that they confirm. These are usually small teams that cannot have all the technical skills needed to build and manage online stores. That is why we are focused on providing a faster, easy, AI -powered platform with low code or nine code options. This approach enables creators to launch the product quickly and offer their audience a smooth, continuously -friendly purchase experience. Features such as single -click checkout and integrated payment are specifically designed to help and empower this audience.
You have mentioned solving problems for users, how did you identify the challenges of your users?
With more than 5 million WordPress users globally, and 13 million Ust Active installations, we benefit from a large and highly busy user base that provides constant feedback. Our Support Organization is deeply involved, which offers users direct access to support agents worldwide. Supporting interactions, behavior data, and customer survey insights are regularly shared with our product team to inform them of development.
Many of our employees also engage with dynamic users, sites and community, which create a strong sense of sympathy for the needs of our customers. Through voting by consumers, auxiliary teams, and industry opinion leaders, we are eligible to identify emerging trends and create the right tools for our customers. In today’s market, speed and reaction are more important than ever.
400k monthly visits are high for a monthly project about joint hosting (and especially less than $ 20/mo). How can consumers expect to do this level and how can you plan with the Blue Host to adopt the requirements of growing online stores?
Our joint hosting projects are primarily designed for SMB and content creators who want to get online and experience spike in traffic. Our projects are powered by modern, global cloud infrastructure, which offers modern businesses of speed, reliability, and scalebuability anywhere in the world.
For businesses with high-scale e-commerce requirements-such as a wide range of product catalogs or millions of compatible consumers-cannot provide hosting hosting performance or security levels. We offer modern cloud solutions with these scenario Wee, 100 up -up -time SLA, strong security, reliability, and custom coding capabilities.
Our goal is to make hosting as smooth and expanded as possible, which can make consumers develop and adapt to their needs. 400,000 monthly visit data acts as a safety net for our shared hosting projects, but permanently more traffic or more demanding requirements, our cloud and advanced hosting solutions are a great choice.
