Why the ROG Xbox Ally and Ally X have Valve in their sights, not Nintendo | Opinion

by lucky
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Microsoft has revealed both cooperation with its first Xbox co -branded handhelds, ROG Xbox Eli and Elx, ASUS. They will launch in the 2025 holiday period, with pricing information not yet revealed.

The Xbox ally is being presented as a “great value” generalist device, while the Xbox’s ally X is described as “Ultimat High Performance” handheld for more demanding players, not different from how to developed the current Rogue Eli and El X. Hands. Both use AMD processors.

These Windows 11-Small Hand Helds features the Xbox branded button, a gaming-based interface, and a overall library feature that brings players’ software along with various PC store fronts as well as the Xbox Game Pass subscription library.

In the upper part of playing PC Games locally, both handhelds can stream the players’ console libraries using Xbox Cloud gaming and remote play.

Why the ROG Xbox Ally and Ally X have Valve in their sights, not Nintendo | Opinion

The interface will be familiar with anyone who had an Xbox console in the last decade. The ‘Xbox Full Screen Experience’ apparently improves the ally and the Allies X for the functionality of the gameplay. According to Microsoft, unnecessary tasks are postponed by the device, and dedicated more resources to play games according to Microsoft.

Concussive grip of the console was apparently designed with principles keeping in mind the wireless controllers of the Xbox. The features of the Xbox and Windows will be transported to handhelds. Play Xbox anywhere – where PC, console and cloud gaming have the same game purchase – these devices also spread.

Each handheld has a dedicated Xbox button to bring the game bar and immediately switch between apps and sports.

ایکس بکس ایلی اور ایلی ایکس کے لئے لانچ علاقوں میں آسٹریلیا ، بیلجیئم ، کینیڈا ، ڈنمارک ، فن لینڈ ، فرانس ، جرمنی ، آئرلینڈ ، اٹلی ، جاپان ، کوریا ، میکسیکو ، نیدرلینڈ ، نیوزی لینڈ ، ناروے ، پولینڈ ، پرتگال ، سعودی عرب ، سنگاپور ، اسپین ، سویڈن ، تھایلینڈ ، تھایل ، تھایل ، تھایل ، تھایل ، تھایل ، تھایل ، تھایل ، تھایل ، Thailand, Mexico, United States.

Xbox says that in other areas where ROG’s ally products are currently available, it will follow.

So: What is Microsoft’s strategy here?

Windows Factor


The Rogue Xbox Eli and El X have further advanced Microsoft’s goal for players’ game libraries, regardless of what device they are using. For both PC and Xbox Console players, the platform is preserved without interruption. A handheld device enables the Xbox to take a step forward to this ecosystem, which will be the most welcome for some players.

But the war here is probably a huge, and this is the place where the Windows 11 element of the new handhelds comes into the game.

Microsoft on Windows is talked about as an important plus in this announcement, “You have access to sports that you may not find anywhere else, so you can enjoy the complete freedom and ability of PC gaming” as the valve is firmly in its eyes.

Steam Deck-who plays the game through various hardware manufacturers kicking the wave of PC Handhelds-based stamo-based stamo, and when it is best to run directly from the Steam Library, it is not particularly flexible when it comes to installing games from other store fronts. It is also available to buy only steam.

Microsoft here clearly indicates the opportunity to present the more wider device to PC players, while presenting their existing console audiences with Xbox Branding.

Surcidible, Microsoft and Asos have created two new versions of the Rogue Eli with the Xbox button on them. But here’s the opportunity positioning for the Xbox: According to analysts, more expert PC Hands Hands (Steam Deck sold about 40 million units) and Nintendo’s mass market switch (150 million sold) is high.

PC gaming handheld space is still relatively new, finally. Also having two devices, Microsoft’s own strategy mirrors well with Xbox Series S and X, and it is not that Nintendo or Sony has previously tried with their handheld launches.

Impeare Analysis’ Pierce Harding Rules shared their views on Microsoft’s view Linked. “In this partnership, Microsoft’s PC gaming market shows the intent to enhance the role of Windows as a growing commitment to the PC gaming market, and the dominant gaming platform,” he said.

“The game pass has more directly focused on the PC gaming space of Microsoft’s recent works, as it believes there is a lot of opportunity to reach its audience than the console.”

Harding Rolls believe that the Xbox together with ASUS is allowed to gain the company’s confidence with PC gamers, accelerate its admission to the market, deepen integration with Windows and Xbox services and counter the growing influence of valve handhelds.

According to Harding Rules, Windows PC Handhelds sold 1.2 million units in 2024.

The key thing, of course, will be price. Steam Deck’s cheapest model is in 9 399. Asus has not made a handheld, with the original path to launch at $ 600 before falling the Eli price.

At a reasonable price, the Xbox can affect both its existing console players and PC players in the idea of ​​gaming -related Windows. But we are in the landscape where home consoles prices are running UpNot down. And given her spears and abilities, By the hands of IGNXbox Allied X will not just be cheap.

Nevertheless, the handheld market is more interesting than in the years. Although the PS5 has won firmly on the Xbox on the Home Console Front, Microsoft has chosen a different battle where it has the ability to win some meaningful win in enhancing PC gaming.

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